The Definitive Course on Planning, Producing, and Promoting Your Live Stream

Businesses (as well as individuals) have been using live streaming to reach their audiences during the COVID-19 lockdown. Live streaming is now a crucial weapon in a marketer's toolkit, despite once being the preferred method of communication for athletes and celebrities. Knowing how to live stream effectively is essential since it is here to stay, regardless of whether you are a one-person operation, a small business, a multinational, or an international brand.

In this live stream course, you will learn how to plan, produce, and promote your live stream using the most up-to-date tools. You will learn how to use analytics to understand your audience, selection criteria for the platform of choice, handpick the equipment to produce your live stream, and how to promote your live stream like a pro.

*Learners should have an internet-enabled laptop for this course.

• Explore live stream platforms available in the market
• Learn the technicalities in setting up a live stream – types of microphone, use of backdrop, etc.
• Explore ways and learn tips to promote your live stream on the right platform(s)

• Professionals and individuals keen to learn how to set up a live stream
• Professionals from Digital Marketing, Corporate Communications, Public Relations, and Media

Melvyn Tan is a seasoned business strategist based in Singapore, with a focus on leveraging AI tools for strategic planning, content strategy, and copywriting. Over two decades, he has consulted, trained, and coached leaders and executives from more than 370 organizations including Steinway Gallery Singapore, Yeo’s, Citigroup, Temasek Polytechnic, and others.

Melvyn's approach is to empower businesses in crafting strategic roadmaps that transform their business processes, leading to enduring and defensible profits. He has also leveraged the power of AI tools to automate repetitive tasks, enhance work quality, and save both time and money.

Since 2018, Melvyn has been conducting training and has developed a suite of training programs centered on Video as a Content Strategy. These programs include Professional Certificate in Video Storytelling Using Smartphone, Leveraging TikTok Marketing To Boost Your Branding, and Video Editing For Executives.

Melvyn holds both a Bachelor in Business (Applied Economics) from Nanyang Technological University and was awarded the Nanyang Scholarship to pursue his Master of Business in Applied Economics with a specialization in Total Factor Productivity from Nanyang Technological University.

In addition to his academic qualifications, Melvyn has also developed and delivered bespoke in-house training programs focused on Digital Tools such as Podcasting, Vlogging, and Virtual Meeting Platforms for numerous Singapore agencies. 

His expertise in AI tools was demonstrated in December 2022 when he developed an arsenal of over 100 prompts for crafting video scripts, headlines, blog posts, and social posts, marking a new level of content creation efficiency and creativity.