Leveraging TikTok Marketing with AI: Strategy, Content, Video & Livestreaming Engagement

TikTok is no longer just a platform for viral trends. It is a dynamic ecosystem where content, community, and commerce work together to drive real business and engagement outcomes. To connect effectively with Gen Z and Millennial audiences, brands and professionals must understand how TikTok truly works and how to create content that feels native, authentic, and strategic.

This course equips participants with the skills to navigate the TikTok ecosystem confidently, from understanding its content flywheel and growth mechanics to designing high-impact short-form videos, livestreams, and campaigns. Learners will use TikTok Symphony to plan and refine content strategies with AI-powered insights, ensuring ideas, hooks, and messaging align with platform trends and audience behaviour.

Participants will also gain hands-on experience creating TikTok-optimised videos using CapCut AI, including avatar-based explainers, educational content, and real-person videos. The course further explores organic growth techniques, trend evaluation, and the strategic use of livestreaming to build trust, engagement, and conversions.

By the end of the course, learners will be able to integrate organic content, livestreams, and advertising into a cohesive TikTok strategy that supports sustainable growth, authenticity, and measurable performance.

Upon completion of this course, learners will be able to:

• Navigate the TikTok ecosystem and content formats strategically
• Use TikTok Symphony to plan, ideate, and optimize content strategies
• Create avatar, explainer, and real-person TikTok videos using CapCut AI
• Design TikTok content that builds reach, engagement, and authenticity
• Apply livestreaming principles to support traffic, trust, and conversions
• Integrate organic content, livestreams, and ads into a cohesive strategy

• Brands and organizations targeting Gen-Z and Millennial audiences
• Marketing, PR, Communications, and Media professionals
• Business owners, consultants, and creators using TikTok for growth
• Trainers and educators integrating TikTok into learning strategies

Melvyn is the founder of Befinity Media, a digital media agency that helps businesses accelerate growth through the power of video. With over 14 years of experience as a business strategist, Melvyn specializes in developing strategies that enable businesses to harness video content to reach their target audiences. As a passionate advocate for video marketing, he is recognized as LinkedIn’s top video creator in Asia, and also excels as a growth hacker on Facebook and a vlogger on YouTube.

In addition to running Befinity Media, Melvyn is a sought-after trainer and speaker. He has delivered training for notable organizations such as the Institute for Adult Learning, SGH, Centre for Career Excellence, and Citibank. His expertise in video content creation, social media strategies, and digital marketing has made him a highly respected figure in the field. Whether speaking at events like LinkedIn Local in Singapore or conducting corporate training, Melvyn shares his passion for video to help businesses thrive in the digital landscape.