23
Sep 2020

Professional Certification in Content Marketing & Copywriting

Course Information

Start Date23 Sep 2020, Wednesday
End Date24 Sep 2020, Thursday
Time9am - 5pm
Venue100 Orchard Road Concorde Hotel #04-100 Singapore 238840
Fee$990 (excluding GST) Inclusive of refreshments, lunch, and course materials
ContactRoshini | 6720 3333 | training.aventis@gmail.com
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LIVE Stream

Course Schedule

16 & 17 Nov 2020

Introduction

It’s no secret that traditional forms of marketing are less effective than they once were for generating traffic and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target audience. By providing your audience with useful content and educating them on your products and services can increase your traffic, conversions, improve brand awareness, boost revenue, etc.

In this 2-day course, you will master content marketing and copywriting for your social media platforms. You will learn how copywriting plays an intricate part in creating content for your social media and the art of content creation. You will also be introduced to the best practices of content marketing and copywriting to ensure that your content is impactful and engaging.

Course Highlights

In this interactive, engaging, and insightful course, you will learn:

  • The principles of content marketing
  • The content marketing strategy
  • Applying copywriting to developing good social media content
  • The art of storytelling in social media content
  • Content that woo and wow your audience
  • Optimizing content to be search and discovered
  • Common mistakes to avoid when doing social media copywriting
  • How to measure the success of your content marketing plans
Course Outline

Module 1: Principles of Content Marketing

  • 5-Step Content Marketing Strategy Process

 

Module 2: Discover Current Situation

  • Five Dimensions of a Customer Avatar
  • Customer Avatar Building
  • Competitor Analysis and Benchmarking
  • Competitor Intelligence

 

Module 3: Define Content Marketing Goals

  • Set Content Marketing Goals and Metrics
  • Match to Your Content Marketing Funnel
  • Social Content Tracking Matrix
  • Viral Storytelling Techniques

 

Module 4: Develop Searchable & Shareable Content

  • Content Marketing Creation Tools
  • Blogging Best Practices
  • Facebook Best Practices
  • Instagram Best Practices
  • Linkedin Best Practices

 

Module 5: Drive Action (Lead Magnets, Emails, Ads)

  • Lead Magnets, Social Promotions and Landing Pages (Bofu)
  • Campaign Legalities
  • Landing Pages
  • Crafting Your Facebook Ad
  • Email Marketing Tactics

 

Module 6: Deliver Content Marketing Results & Metrics

  • Understand Google Analytics and URL Builder
  • Social Media Performance Metrics
  • Social Media Advertising Metrics/ ROI Indicators
  • Navigating Facebook Insights
  • Reading Instagram Insights
  • Analysing Facebook Ads (Facebook Ads Manager)
Content Marketing Expert: Walter Lim

Walter is the Director and Chief Content Strategist at Cooler Insights and has over 22 years of senior management experience in online and offline marketing, public relations, campaign and events marketing, and strategic planning. As a practising digital marketing consultant, he specialises in brand storytelling, content marketing, social media, PR, and online campaign management.

Walter’s clientele includes government agencies, MNCs, public listed companies, and SMEs. They include Pan Pacific Hotel, PARKROYAL Hotel, Singapore Press Holdings, NTUC First Campus, Jurong Point, Bosch, Adval Singapore, Coca-Cola, Specialist Dental Group, Gleneagles Penang Hospital, Mount Elizabeth Medical Centre, Ministry of Communications and Information, People’s Association, Hwacheon Asia, Kaplan, Best Electricity and many more.

A prolific blogger, Walter has written for Social Media Today, Startup Nation, Spin Sucks, Tweak Your Biz, Tech In Asia, Marketing Insiders, Yahoo! News and featured on The Straits Times, TODAY, Power 98 and 938 LIVE, Young Upstart, Ikiguide and so much more. He was a Juror for the Mumbrella Asia Awards 2017 and has been a judge for the Singapore Blog Awards for the past 5 years. Walter is also a council member of the Media Literacy Council (led by IMDA Singapore) and has spoken at various conferences on topics such as branding, public relations, and social media marketing.

Testimonials

“Facilitator is very knowledgeable about the topic, and has the relevant real-life experience to bring to life examples to us. One of the best courses I’ve attended! Strongly recommended for people who want more insights into content marketing.”
Adeline Chow, Corporate Communication Executive – Raffles Girls’ School

“Walter is an engaging speaker and very knowledgeable about components of digital marketing strategies. The hands-on element was fun and content is easy to follow.”
Natalie, SIM

“Very clear and succinct in explanation, and gives relevant examples. Concise and very informational for a two-day course. Relevance is very obvious to your own job scope.”
Anna, Assistant Specialist – National Library

“Walter is very engaging and knowledgeable. A lot of practical tips on content creation. I would strongly recommend this course to my friends and colleagues.”
Wan Ping, Lead Executive – National Council of Social Service

“Walter is very experienced and knowledgeable in this area. A lot of new info we learnt from him. Colleagues from corporate comms, marcomms  and webmasters officer should attend!”
Kelly Yeo, Senior Manager – Singapore Management University