1
Aug 2019

Powerful Content Marketing and Copywriting for Social Media

Course Information

Start Date 1 Aug 2019, Thursday
End Date 2 Aug 2019, Friday
Time 09:00 am to 05:00 pm
Venue 100 Orchard Road, Concorde Hotel Singapore
Fee $988 (Excluding GST) Inclusive of lunch, light refreshments and course materials
Contact 6720 3333 (Ms Rina) training@aventisglobal.com
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Course Schedule

12 & 13 Dec 2018 (Wed & Thu) Confirmed Run

3 & 4 Apr 2019 (Wed & Thu) Full House

1 & 2 Aug 2019 (Thu & Fri) Confirmed Run

11 & 12 Dec 2019 (Wed & Thu)

25 & 26 Mar 2020 (Wed & Thu)

 

(Click on the dates above to register online)

Discover Powerful Ways that Break Through Online Noise and Generate Massive Traffic through Powerful Copywriting and Storytelling Techniques.
The digital space is bustling with activities. Information is being loaded onto the internet every minute. On Social Media, conversation online is driven by content crafted from brands and it can also be contributed by the netizens. With this vast online conversation on Social Media, brands have to overcome the challenges of their online content being ignored by the audience. They also encounter difficulties of creating interesting and engaging content that attract their target audience and maintaining a community around their content. In this 2 day workshop, learn how you can master content marketing and use copywriting for Social Media.
The art of crafting impactful and engaging content on Social Media
In these impactful 2 day workshop, participants will learn how copywriting plays an intricate part in creating content on Social Media. They will get to learn the art of content creation on Social Media and use best practice methodology to develop content that is impactful and engaging to their audience. Upon completion of the workshop, the participant is equipped with the knowledge and skillset to strategically develop content that will woo and wow their audience.
Key Takeaways - Turbocharge Your Business with Social Media Playbook .
This ground breaking 2 day course promises to be Interesting, Fun, Interactive and definitely Eye-Opening. In this insightful workshop, you will learn

  • The principles of content marketing
  • The content marketing strategy
  • Applying copywriting to developing good Social Media Content
  • The art of storytelling in Social Media content
  • Content that woo and wow your audience
  • Optimizing content to be search and discovered
  • Common mistakes to avoid when doing social media copywriting
  • How to measure the success of your content marketing plans
Testimonials: Don't Just Hear it from us!
“Facilitator is very knowledgeable about the topic, and has the relevant real-life experience to bring to life examples to us. One of the best courses I’ve attended! Strongly recommended for people who want more insights into content marketing.”
Adeline Chow, Corporate Communication Executive – Raffles Girls’ School

“Walter is an engaging speaker and very knowledgeable about components of digital marketing strategies. The hands-on element was fun and content is easy to follow.”
Natalie, SIM

“Very clear and succinct in explanation, and gives relevant examples. Concise and very informational for a two-day course. Relevance is very obvious to your own job scope.”
Anna, Assistant Specialist – National Library

“Walter is very engaging and knowledgeable. A lot of practical tips on content creation. I would strongly recommend this course to my friends and colleagues.”
Wan Ping, Lead Executive – National Council of Social Service

“Walter is very experienced and knowledgeable in this area. A lot of new info we learnt from him. Colleagues from corporate comms, marcomms  and webmasters officer should attend!”
Kelly Yeo, Senior Manager – Singapore Management University

Digital Marketer Expert: Walter Lim
Walter has more than 22 years of senior management experience in online and offline marketing, public relations, campaign and events marketing, and strategic planning.

Director and Chief Content Strategist at Cooler Insights, he was a Juror for the Mumbrella Asia Awards 2017 and has been a judge for the Singapore Blog Awards for the past 5 years. A council member of the Media Literacy Council (led by IMDA Singapore), Walter spoke at multiple conferences on topics such as branding, public relations, and social media marketing.

As a practising digital marketing consultant, Walter specialises in brand storytelling, content marketing, social media, PR, and online campaign management. A prolific blogger, he has written for Social Media Today, Outbrain, Duct Tape Marketing, Startup Nation, Spin Sucks, Tweak Your Biz, Tech In Asia, Marketing Insiders, e27 and Yahoo! News and featured on The Straits Times, TODAY, Power 98 and 938 LIVE, Young Upstart, Ikiguide and The Content Guy.

His clients cover government agencies, MNCs, public listed companies, and SMEs. They include the Pan Pacific Hotel, PARKROYAL Hotel, SPH, NTUC First Campus, Jurong Point, Bosch, Adval Singapore, Coca-Cola, Specialist Dental Group, Gleneagles Penang Hospital, Mount Elizabeth Medical Centre, Ministry of Communications and Information, People’s Association, IDA Singapore, DrGL, Hwacheon Asia, Kaplan, Best Electricity and many more.

Course Outline
1 PRINCIPLES OF CONTENT MARKETING

1.1 5-Step Content Marketing Strategy Process

 

2 DISCOVER CURRENT SITUATION

2.1 Five Dimensions of a Customer Avatar

2.2 Customer Avatar Building

2.3 Competitor Analysis and Benchmarking

2.4 Competitor Intelligence

 

3 DEFINE CONTENT MARKETING GOALS

3.1 Set Content Marketing Goals and Metrics

3.2 Match to Your Content Marketing Funnel

3.3 Social Content Tracking Matrix

3.4 Viral Storytelling Techniques

 

4 DEVELOP SEARCHABLE & SHAREABLE CONTENT

4.1 Content Marketing Creation Tools

4.2 Blogging Best Practices

4.3 Facebook Best Practices

4.4 Instagram Best Practices

4.5 Linkedin Best Practices

 

5 DRIVE ACTION (LEAD MAGNETS, EMAILS, ADS)

5.1 Lead Magnets, Social Promotions and Landing Pages (Bofu)

5.2 Campaign Legalities

5.3 Landing Pages

5.4 Crafting Your Facebook Ad

5.5 Email Marketing Tactics

 

6 DELIVER CONTENT MARKETING RESULTS & METRICS

6.1 Understand Google Analytics and URL Builder

6.2 Social Media Performance Metrics

6.3 Social Media Advertising Metrics/ ROI Indicators

6.4 Navigating Facebook Insights

6.5 Reading Instagram Insights

6.6 Analysing Facebook Ads (Facebook Ads Manager)

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