Professional Certificate in Content Marketing & Copywriting

Have you heard the saying "content is king" before?

It's no secret that traditional marketing strategies are no longer as successful in driving traffic and turning leads into consumers. In light of this, content marketing has gained popularity as a means of reaching and interacting with target audiences for businesses. Although content marketing was once merely a strategy for differentiating yourself from your rivals, it is now essential for any organisation.

By producing and disseminating relevant articles, videos, podcasts, and other media, content marketing is a marketing approach used to draw in, engage, and keep your audience. When it's time to buy what you sell, people will think of your company first thanks to this strategy's promotion of brand recognition and establishment of expertise.

In this content marketing course, you will master effective content marketing and copywriting skills. You will learn how copywriting plays an intricate part in creating content for your digital platforms and the art of content creation. You will also be introduced to the best practices of content marketing and copywriting to ensure that your content is impactful and engaging.

*Learners should have an internet-enabled laptop for this course.

• The principles of content marketing
• The content marketing strategy process
• Effective copywriting tips to develop good social media content
• Explore the art of storytelling in social media content
• Learn how to create content that woos and wow your audience
• Optimise your content to be searched and discovered
• Define your content marketing goals and metrics
• Explore common mistakes to avoid when doing social media copywriting
• Best Practices for different digital platforms – blogs, Facebook, Instagram, etc.
• Learn how to measure the success of your content marketing plan

• Professionals in Digital Marketing, Corporate Communications, Public Relations, and Media
• Business Leaders and Owners who are keen on leveraging content marketing to boost their digital marketing strategy
• Individuals who wish to equip themselves with content marketing skills

“I think that the trainer was very knowledgeable. Especially when it came to the different resources we can use to create social media content. I think that the course has given a good starting point to the different ways we could be creating/ sharing content/ads.”

– Alice Lydia Olsson, Operations Executive, Sea Consortium

“Facilitator is very knowledgeable about the topic and has the relevant real-life experience to bring to life examples to us. One of the best courses I’ve attended! Strongly recommended for people who want more insights into content marketing.”

– Adeline Chow, Corporate Communications Senior Executive, Raffles Girls’ School

“The trainer is an engaging speaker and very knowledgeable about the components of digital marketing strategies. The hands-on element was fun and the content is easy to follow.”

– Natalie Cheng, Library Officer, Singapore Institute of Management

“The trainer is very engaging and knowledgeable. A lot of practical tips on content creation. I would strongly recommend this content marketing course to my friends and colleagues.”

– Wan Ping, Lead Executive, National Council of Social Service

“The trainer is very experienced and knowledgeable in this area. A lot of new info we learned from him. Colleagues from corporate comms, marcomms and webmasters officer should attend!”

– Kelly Yeo, Senior Manager, Singapore Management University

Founder of digital marketing agency Cooler Insights, Walter and his team helped close to 90 companies in various content and social media marketing areas. Clients include MNCs, public listed companies, government agencies and SMEs. They include the Pan Pacific Hotels Group, Hwacheon Asia, Brother, DoDo Seafood, Eagle Brand, Rabobank, Neat, ECOLAB, NTUC First Campus, Coca-Cola, Citibank, Jurong Point, Gleneagles Penang, Mount Elizabeth Medical Centre, Kaplan, Shaws Preschools, Knowledge Access (Busy Bees Singapore), NTUC HQ, as well as government agencies like A*STAR, MCI, MND, MCCY, CPF, PA, HDB, and many others.

ACTA-certified trainer and former NHB scholar, Walter regularly conducts social media marketing and content marketing training with organisations. He was also invited to speak at Google, Microsoft, and Facebook. To date, he has conducted more than 290 workshops and trained more than 5,500 individuals in Singapore, Malaysia, Hong Kong, Indonesia, as well as the world. Invited to judge various awards like the Mumbrella Asia Awards, Singapore Blog Awards, and Singapore Tourism Awards, Walter was appointed as a council member of the Media Literacy Council. His articles are published on Outbrain, Social Media Today, Startup Nation, Duct Tape Marketing, Tweak Your Biz, Pole Position Marketing, The Right Fit, Spin Sucks (PR influencer Gini Dietrich), Tech In Asia, e27, and Yahoo! News. Walter has also been interviewed on The Straits Times, TODAY, CNA938, Money 89.3 FM, and Power 98.