Course Information

Start Date6 Mar 2019, Wednesday
End Date7 Mar 2019, Thursday
Time09:00 am to 05:00 pm
Venue100 Orchard Road, Concorde Hotel Singapore 238840
Fee$998 (excluding GST) Inclusive of coffee breaks, light refreshments, and catered lunch
ContactRoshini | 6720 3333 |
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Mar 2019

Business Analytics & Data Visualisation Masterclass


Our role in today's technologically led organisation is to be strategic. It requires us to be a data analyst, a catalyst for change and a technology adopter. We have to play a major role in strategy development and overall business success. Underpinning all of these is the effective application of technology that enables us to depict our message clearly via business analytics and visual intelligence. According to the latest Bloomberg survey, business analytics has been effective in decision making for 3 out of 4 enterprises. Some of the benefits of applying business analytics are increased profitability, reduced costs, quicker decision-making, and other critical performance improvements. This 2-day program aims to provide an introductory understanding on how scientific use of data analysis and data visualisation can lead to improved decision making and problem solving. You will also be equipped with relevant skills to make sense of your data, present clear evidence of your findings, and tell engaging stories all through data visualisation. Through a combination of seminar and case studies, you will be equipped with the knowledge on data preparation and cleansing, effective data storytelling through visual analytics and experience hands-on practice of the visualisation tool, Tableau.

Key Takeaways
  • Establish a clear vision of your desired business impact that is necessary to shape the integrated approach to source relevant data for model building and decision making
  • Explore the benefits of data analytics using some basic operational examples of predictive model building
  • Develop an understanding of analytics as a form of business intelligence that facilitates prediction of how people — e.g. individuals will act or respond under different dynamic conditions
  • Examine case studies to define and optimise strategies to attract, recruit, engage, and retain candidates with desirable leadership behaviors
  • Experience the process of turning 360° leaders’ performance feedback from managers, individuals and teams into human resource analytics
  • Enhance understanding on performance management analytics using descriptive, predictive, and prescriptive modelling to define the characteristics of desirable behaviors of talented staff
Who Should Attend
  • Executives, Team Leaders, Decision Makers, and Project Leaders who are involved in report writing and presentation
  • Accounting and Finance Professionals seeking to improve their decision making and improving their presentation of quantitative and financial data
  • Business Owners and Leaders seeking to better make sense of the numbers and data presented to them
  • Sales and Marketing Professionals in managing high value account selling
Business Strategist & Award-Winning CFO: Nina Tan

Nina is a Fellow Chartered Accountant in ISCA, ACCA and CPA (Aust). She has an MBA and completed the International Management Program with Stanford-NUS. She was also awarded the best Art of War CFO by Sun Tzu Art of War Institute in 2011.  Using proven techniques, Nina has been highly successful in garnering equity investors, management, and shareholders support to actualise international investment projects such as the consolidation between SingTel and ST Telemedia’s trunk radio business, merger of Sunpage/ST Mobile Data/ST Trunk Radio, Joint Venture with China Unicom, and her own start-up specialty chemical companies in US/Asia Pacific. Nina is acknowledged by many MNC and Fortune 500 corporate trainees for her lively programs in Beijing, Malaysia, Shanghai, Singapore and US.


“Nina connects easily with us by applying her practical experience to the topics taught. She is highly effective in her teaching methods and system-based approach.”
Angie Lim, CFO Asia Pacific at Jones Lang LaSalle

“Using her practical International experience gained from proven successful ventures as an entrepreneur, Nina creates courses that are highly practical, not just theoretical.”
Jaqueline Chew Regional Supply Chain Manager, BD Healthcare

Program Outline

Business Analytics

  • Using case studies, you will turn datasets into business insights using fundamental statistical analysis with the following steps:
    • Identify key strategic business goals
    • Reverse engineer business goals identified into key performance indicators needed to track the progress of attaining such strategic goals
    • Structure data dimensions in preparation for data collection
    • Transform and integrate data into business insights for impactful decision making by applying basis descriptive statistics to business problems; in the flowing manner:- Form and test hypotheses for informed decision making
      – Understanding trends, detecting outliers
      – Differentiate between categorical and continuous data
      – Craft survey questions to collect relevant qualitative data for analysis
      – Associating relationships between data variables with correlation and t tests for the mean
      – Derive accurate results with confidence intervals
      – Perform ANOVA and regression analysis using Excel and interpret the output

Data Visualisation

  • Convert analytics into storyboard with data visualisation using Tableau business analytics software to perform the following functions:
  • Story board insights into a dashboard presentation
  • Facilitate quick understanding of what’s happening in the data by visualising where issues lie and addressing it with the following steps
  • Build charts and dashboards to translate complex information into simple to understand knowledge
  • Use of Tableau dashboards as a performance monitoring tool and facilitate reallocation of resources to optimise business impact
  • Enable forecasting of trends
  • Gain insights to magnitude of data dimension
  • Creation of geographical heat maps
  • Create impact by Interplaying with box plots, size, color and data filters

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