Attract, Engage, Retain: The Essential Guide to Building a Talent Magnet Organization

Becoming a Talent Magnet: The Key to Attracting and Retaining Top Talent

In today’s competitive talent landscape, attracting and retaining high-performing individuals is crucial to an organization’s success. Becoming a “talent magnet” goes beyond offering high salaries and perks—it requires building a workplace culture that captivates and engages top talent. This course empowers HR professionals, talent managers, and organizational leaders with the knowledge and practical tools to transform their organizations into sought-after workplaces for the best and brightest talent.

Building an Engaging Culture and Employer Brand for Success



Through a dynamic mix of lectures, interactive activities, and group discussions, participants will explore strategies for creating an attractive employer brand, fostering an engaging organizational culture, and developing retention-focused practices. By the end of the workshop, participants will have the tools to craft a personalized action plan to enhance their organization’s talent attraction and retention strategies, positioning them for long-term success in a competitive talent market.

By the end of this course, participants will be able to:

• Understanding the Talent Magnet Concept: Recognize the significance of a strong employer brand in attracting top talent.
• Identifying Key Attraction Factors: Pinpoint the factors that draw high-quality candidates and align with organizational goals.
• Developing Organizational Culture Strategies: Formulate strategies to build an inclusive, engaging, and growth-oriented culture.
• Creating a Tailored Action Plan: Design an action plan to enhance talent attraction and retention strategies within the organization.
• Leveraging Employer Branding Tools: Utilize branding tools to effectively communicate the organization's value proposition to potential hires.

Who Should Attend

• HR Professionals and Talent Acquisition Specialists: Ideal for those focusing on attracting and retaining top talent.
• HR Managers and Directors: Perfect for those in charge of strategic HR functions and talent management.
• People Operations and Employee Experience Managers: Beneficial for those enhancing employee engagement and organizational culture.
• Learning and Development (L&D) Professionals: Valuable for professionals designing programs that support employee growth and retention.
• Talent Development and Organizational Development Leaders: Aimed at those driving initiatives that foster a high-performing organizational culture.

"Trainer is engaging and knowledgeable in the area of discussion."

- Phua Chia Yi, Senior Assistant Director, ICA (2024)

"I enjoyed Adrian's sharing of his job experiences. He's well prepared for the course and often checked on us if we have any queries."

- Chan Foong Teng, Manager, MOH (2023)

Trainer Adrian Wong: A Veteran HR Strategist and Transformation Expert

With over 30 years of experience in senior leadership roles across diverse industries such as information media, manufacturing, industrial, and logistics, Adrian brings a wealth of knowledge and expertise to every training session. His impressive career includes roles such as Senior Associate Consultant at SHRI Corporation, Senior HR Advisor at PSB Academy, and Corporate HR Director at McGraw-Hill. Adrian’s dedication as an HR practitioner and trainer has taken him across the Asia Pacific, where he has empowered organizations and leaders to excel.

Adrian specializes in strategic HR management, performance and talent management, compensation and benefits, change management, training and development, and organizational process optimization. His passion lies in coaching companies and leaders to drive talent development, foster cultural change, and enhance efficiency during mergers and acquisitions. Adrian’s dynamic approach and deep expertise make him a sought-after guide for organizations aiming to navigate workforce transformation and achieve sustained success.