Performance Marketing Mastery: From Clicks to Conversions

This workshop is designed to provide a deep-dive into the dynamic world of performance marketing, aimed at marketing professionals and those keen to master the art of digital advertising. The workshop offers a blend of theoretical knowledge and practical skills, including step-by-step walk

throughs of various online advertising channels.

Participants will learn how to allocate budgets, target audiences, and optimise campaigns for maximum impact. From understanding key metrics to mastering the tools and strategies for

successful campaign execution, this workshop is a comprehensive guide to becoming proficient in performance marketing.

By the end of this course, participants will be able to:

• Identify various methods of performance marketing

• Define key metrics in performance marketing

• Understand various methods of targeting

• Apply Full Funnel marketing techniques

• Describe the primary performance marketing channels, including Google Ads, Meta Ads, and Programmatic advertising.

• Construct and organise a performance marketing campaign with appropriate setup and structure.

• Analyse marketing data and interpret analytics to evaluate campaign performance.

• Compare and differentiate various attribution methods to assess their impact on reporting accuracy.

• Calculate and apply strategies to reduce cost per acquisition (CPA).

• Implement optimisation techniques to improve campaign results.

• Navigate Google Analytics and generate reports to track and measure performance.

• Digital marketers with some experience in Google Ads or Google Analytics.
• Small business owners looking to optimize their Google advertising efforts.
• Marketing professionals seeking to deepen their understanding of Google Ads and Analytics.
• Individuals with basic digital marketing knowledge aiming to specialize in PPC advertising and web analytics.
• Mid-career switchers looking to advance their skills in digital marketing with a focus on Google Ads and Analytics.

"Took the digital marketing course! Very informative and beginner friendly! I feel like I really learnt what today's digital marketer do on the daily. Preparing me well to pursue that as a career. Miss Flame was such a good teacher!" - Shereen Rahman

"Ms. Flame demonstrates a strong understanding of contemporary marketing trends and effectively delivers structured examples and activities." - Zach Low

"Just completed Digital marketing course. My trainer Flame was engaging and made the course fun. She was there to support and answer to any questions we have. Will highly recommend. :)" - Wendy Teo

• Over 10 years of regional Digital Marketing experience across Asia Pacific, including both Brand and Digital Agency
• Strategic planning and execution of digital campaigns across search, display, native, programmatic, content marketing, social media, and influencer-led channels
• Experienced trainer and mentor in Digital Marketing tools, techniques, and best practices
• Currently looking after the digital strategy at MyRepublic, while training and mentoring in Digital Marketing tools, techniques, and best practices.
• AI experimenter in the realm of Generative AI for content creation and strategic planning