How Can You Leverage TikTok For Branding & Marketing?

tiktok, How Can You Leverage TikTok For Branding & Marketing?

TikTok is all the rage these days, with everything from memes to viral comedy videos and dances catching the world by storm.

When you think of TikTok, you think of teens and young people who appreciate short funny videos. While this is true, research suggests that TikTok is increasingly popular among older individuals. TikTok has a large number of fans aged 25 to 35 in countries such as China, Indonesia, and Malaysia.

As TikTok’s popularity grows, many businesses are examining how this platform is affecting our culture and discussions, and they want to capitalise on the chance to raise brand recognition.

TikTok, with over 800 million active users globally, is undeniably creating waves in the social media industry. Its network is greater than that of Twitter, Pinterest, and LinkedIn combined. In comparison, Instagram took six years to reach the number of active users that TikTok has.

TikTok’s staying power has been crystal clear with this firehose of new content to devour, and it is unlikely to be a fading craze. If you’re assuming that at least some of those 800 million people must be in your business’s target demographic, you’re probably right.

This may appear to be a marketing goldmine, especially because there may be less competition while other firms are hesitant to join in. Engaging with potential clients at a place where they go to be amused, on the other hand, necessitates a nuanced, cautious approach.

The Rise of TikTok During COVID-19

The-Rise-of-TikTok

Why is TikTok so popular among people all around the world? For starters, COVID-19 paved the ground for TikTok’s rise in 2020. TikTok has become a source of entertainment for both stay-at-home people and social media influencers in Singapore. For over two months, Singapore’s circuit breaker measures pushed us to stay and work at home for the time being. During those two months, many influencers realised that TikTok may be the ideal digital marketing platform since it lets users generate unique content for a variety of objectives, making it ideal for stay-at-home residents with plenty of spare time.

Another compelling reason is that TikTok is open to everyone, including children, making it a great digital marketing tool for individuals of all ages. To cut a long story short, TikTok’s growing popularity has offered several companies with the possibility to obtain much-needed visibility. TikTok is a social media marketing powerhouse, ranking alongside Facebook, LinkedIn, Instagram, and other major networking sites.

4 Benefits of Marketing on TikTok

1) Raise Brand Awareness

Marketing your business on TikTok, like Instagram and Facebook, will help you boost brand recognition and reach your target audience on social media. The big audience base is already a chance for you to maximise the potential of your brand. Consider TikTok as a social media marketing platform to assist you in creating great content for the relevant audience and increasing exposure.

2) Drive Traffic To Your Website

TikTok may also assist you to boost organic traffic to your website if used correctly. For example, try to market your products or services in a light and humorous way, and then put a call to action (CTA) at the conclusion of each video to urge your followers to visit your website or blog. This way, you may boost visitors while also improving your SEO ranks.

3) Engage With Customers

It is now easier to engage with your consumers, thanks to TikTok’s proprietary algorithms. Creating viral content will allow your videos to appear in the feeds of countless viewers, allowing you to obtain leads as a consequence of your persistent TikTok marketing efforts. Because 90% of TikTok users use the app every day, you can expect that a few people will watch your videos, even if you don’t have many followers.

4) Establish A Brand Voice

The purpose of utilising TikTok for digital marketing is to develop a distinct voice that will help consumers differentiate your business from others. This is a great method to get your company’s name out there. To make it happen, you must generate unique content for your videos and advertisements. However, because most TikTok videos are hilarious or ridiculous, consider injecting some humour into your commercials. It will demonstrate to your followers that your brand understands how to have fun while remaining professional.

Is Your Audience on TikTok?

Is Your Audience on TikTok?

TikTok is most popular among young people aged 16 to 24. which makes up 41% of the total user base. Unfortunately, the social network hasn’t provided much more information beyond this, though it’s reasonable to infer that those aged 24 to 30 make up a sizable portion of its viewership.

Aside from age, the other stats we know seem to indicate popularity fairly evenly across the board. 

Leveraging TikTok For Branding

As previously said, TikTok is now experiencing exponential growth, which means there is a large audience eager to be tapped into by innovative and forward-thinking marketers. Brands who effectively shifted to TikTok early have received massive brand exposure benefits, sometimes with little cost. Publishers like The Washington Post have accumulated 400K+ followers in less than a year, establishing themselves as a creative powerhouse and perhaps expanding their reach to a new, more global, and younger population.

TikTok also provides a level playing field for gaining viral success on the platform. Unlike on Instagram or YouTube, users with no followers might receive millions of views on a new video. On TikTok, content wins every time.

In addition to the enormous potential for brand recognition and reach, TikTok may soon make driving traffic from the platform easier by putting a link in the bio. Only some individuals may now add a link to their TikTok bio, but this is likely to be expanded in the coming months. For the time being, all TikTok users may add connections to their Instagram and YouTube profiles.

If you’re still not convinced by TikTok, consider how rapidly the platform evolves to meet the demands of corporations and advertising. Many brands are already using TikTok advertising as a successful marketing tactic.

Guess, for example, utilised TikTok to advertise their Fall’18 Denim Fit line, urging the TikTok audience to modify their style by wearing Guess denim to Bebe Rexha’s “I’m a Mess” soundtrack. The #InMyDenim ad campaign comprised a brand takeover on the app’s welcome screen, as well as four influencer partnership videos to demonstrate the concept and attract a larger audience. During the 6-day campaign timeframe, #InMyDenim received over 5.5K user-generated videos, 10.5M video views, a 14.3% interaction rate, and over 12K new followers for Guess’ TikTok account.

Leveraging TikTok For Marketing

TikTok’s growing popularity makes it easier for marketers to devise effective social media marketing strategies to boost their search engine optimisation (SEO) results.

Simply construct an appealing TikTok profile and optimise it for SEO to reach as many active users as possible. Posting constant material on TikTok will also help you optimise your profile for SEO if you keep the quality of your videos consistent.

Types of Content That Performs Well on TikTok

Unlike other social networks, TikTok has a huge trend culture.

So although the original, creative video concepts can work well, the best performing TikToks are often ones that are easy to replicate by the masses, or are a spin-off of an existing trend.

Take for example the #toosieslide trend. There are over 2.2M TikTok videos to Drake’s Toosie Slide song already, including mega-celebrities like Justin Bieber and Jason Derulo, attracting over 4.3B views and counting.

However, TikTok trends aren’t confined to dancing routines. Animals, lip syncs, fashion and beauty transitions, fitness regimens and suggestions, comedy moments, camera hacks, pranks, and challenges are all viral trends. On TikTok, the most basic and enjoyable concepts are frequently the most effective. Cats climbing over toilet paper walls, lip-sync impersonations, and individuals pouring various things into a cup are all basic but extremely popular phenomena.

Here are some of the most popular forms of TikTok content.

1) Hashtag Challenges

TikTok’s community relies heavily on challenges. TikTok users like taking on challenges and creating and submitting videos in response. To make them distinctive and easy to identify, these challenges are frequently given a #-tag designation.

Jimmy Fallon’s #tumbleweedchallenge was perhaps the most well-known challenge. He encouraged viewers to post videos of themselves falling to the ground and rolling about like a tumbleweed as a western music theme played in the background. This resulted in over 8,000 submissions and over 10.4 million interactions.

There have been challenges initiated by businesses themselves, such as Mcdonald’s, which conducted the #bigmactiktok challenge, which not only included customers but also provided them with tremendous interaction on their social media accounts. Due to their popularity, challenges on TikTok receive equal shout-outs and traffic analytics regardless of offering or reward.

2) User-Generated Content

User-generated content (UGC) has long been a valuable resource for content marketers. And it’s suddenly hotter than ever. In fact, 85% of customers believe that user-generated content (UGC) is more impactful than brand photographs or videos. Again, companies may either base this form of marketing on their own TikTok channel or engage with influencers to encourage their followers to create user-generated content (UGC) that supports the brand in some manner. You’ll receive a lot of buy-ins if you can discover a method to encourage your consumers to submit videos of themselves using or engaging with your items in some way.

Haidilao, a Chinese restaurant, found this using a DIY option on their menu. Customers that choose the DIY menu item constructed their own one-of-a-kind off-menu food and videotaped the event. Because Haidilao is situated in China, they urged its clients to post their movies on Douyin (now known as TikTok).

After a few customers posted their culinary endeavours, others came to the restaurant to prepare their own dish and movie. More than 15,000 people eventually requested the DIY option; 2,000 eventually posted films of their creations, and 50 million people watched the videos.

3) Influencer Marketing

Of course, a number of the impact marketing strategies seen on other video-based platforms like YouTube also work on TikTok. Your TikTok influencer campaign should be successful if your product is suitable for the audience of an influencer. In most circumstances, you should delegate content creation to influencers (they know what their followers like).

Setting proper goals that target a certain area of the purchasing funnel is, as always, the key to influencer marketing success. Often, all a business has to do is encourage influencers to create videos in which they wear or use the sponsor’s product. Again, this will only work if the influencer is someone who would normally utilise the product. Attempting to persuade an influencer to endorse an incorrect product is pointless.

4) Original Content

Creating your own content might be a very effective TikTok marketing technique. However, it will need a significant amount of time, imagination, and finances. TikTok is mostly built on viral content, thus your material must be viral as well. Otherwise, TikTokers will most likely disregard it.

Dive into the “trend” culture for the simplest and most efficient technique to ensure that your unique material is popular and shareable. Track popular hashtags on the Discover page, and then build your own version of the trend that incorporates an element of your brand. To boost your chances of virality, make it amusing or stupid.

Consider the #WipeItDown challenge. This one features creators wiping down their mirror to the beat of the song “Wipe It Down,” with the third wipe revealing them as a new version of themselves, only to return to their original version for the fourth and final wipe of the mirror.

Another simple approach to generating popular content is to provide how-tos, tips and tricks, or insider information from your field. If you run a bakery, you may display a visually appealing rendition of a recipe’s steps, such as making a cake to the music of a popular song, with the completed version appearing when you show yourself snapping your fingers.

This technique is a doubly successful tactic in the aftermath of the COVID-19 epidemic, which has prompted many in-person services to find a way to provide something distinct electronically.

Once you’ve produced your content utilising one of these ideas or an original one for your business, always include a few relevant hashtags to your post before uploading it, since this is how users who don’t already follow you will find it.

Conclusion

TikTok is here to stay, and that might attract a more diversified audience, including individuals who are the age of the decision-makers you’re targeting in your sector.

Many people are still unfamiliar with TikTok, yet TikTok marketing might be an important aspect of your social media marketing plan. And, because TikTok is one of the most popular social media platforms today, it would be prudent to sell your company on the site while users are still having fun.

Get started with TikTok marketing with our one-day course titled – Leveraging TikTok Marketing To Boost Your Branding.

For more information, please contact Ms Roshini at 6720 3333 or training.aventis@gmail.com

 

Source:

TikTok Marketing for Beginners – A Marketer’s Guide to Advertising on Tiktok

The Ultimate Guide to TikTok Marketing

Tiktok Marketing Singapore: How Can TikTok Benefit Your Business In Singapore

Tiktok Marketing Strategy for Business: A Guide for Beginners

How To Use TikTok For Business In 2020 – Influencer Marketing Tips

TikTok Marketing: What Is TikTok And How Can You Market On It?