29 & 30 Oct 2018 (Mon & Tue)
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Professional Certificate in Integrated Digital Marketing

The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

Course Information
  Date   29 & 30 Oct 2018 (Mon & Tue)
       
  Venue   100 Orchard Road #04-100, Concorde Hotel Singapore 238840
       
  Time   9am to 5pm
       
  Fees  

$880 (excluding GST)
Inclusive of coffee breaks, refreshments, and catered lunch

Contact Roshini at 6822 8596 or email:
roshini@aventisglobal.com

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Overview

In this highly digital and integrated world, businesses need to adopt digital and integrated strategies to make a vast difference in this highly competitive market. Businesses that don’t engage with their consumers via digital media will slowly die out, and the ones that do, will win the awareness and loyalty of its consumers.

This 2-day intensive foundation program will give marketers a complete overview of the digital marketing landscape including all the essential disciplines required to achieve the best results from their marketing initiatives. Participants will be able to understand and implement specific digital strategies to produce better results through the techniques they learn throughout the program. A more coherent, customer-centric planned approach to digital marketing will be developed, focusing on priorities which will give them the best returns.

Key Takeaways
  • Understand latest trends, and concepts on integrated digital marketing
  • Leverage online customer acquisition, and engagement channels
  • Evaluate current digital strategy, measure, and analyse future digital tactics
  • Understand data driven marketing personalisation
  • Selection of the right KPIs to measure online marketing performance
  • Audit current approaches, and identify areas for improving performance
Participant Profile
  • Professionals involved with hands-on management of digital channels
  • Professionals from Corporate Communications, Digital Marketing, Marketing Communication, and Media.
Who Should Attend?

This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a corporate communications, digital marketing executives, marketing communication or media executives.

Testimonials

The trainer goes extra mile to address issues and needs of clients. Gives fair assessment and recommendation on how to move forward in Digital Marketing, Truly World Class Service!
- Alexander de la Cruz, Business Development Manager, MAGES Institute of Excellence

The trainer is a subject matter expert for his area of work. He has done many good seminars as well as classes in Asia. I have attended his classes and I will say he has brought a new level of understanding of SEO and Google Analytics. If you need training or consultation in Digital Marketing, look no further than THE trainer, he is that good! Keep up the Good Work!
- Gary Chow, Senior Product Marketing Manager, COMAT Training Services Pte Lte

Good Balance of industry knowledge and academic background. Shared insights and useful tips from broad base perspectives to specific examples. Good Job!
- Rachel Yee, Director

Award Winning Digital Marketing Expert: Mr Ariff Kamal

Ariff is a Founding Partner, and Principal Trainer at Think Digital Sdn Bhd, a boutique digital marketing training agency based in Malaysia with offices in Singapore. He's also an Associate Director, SEO for GroupM, a subsidiary of WPP Group - based in Singapore. He has more than 9 years of experience in digital marketing and has worked in top regional firms such as ClickMedia, OOM, and Click Academy Asia in various senior sales, marketing, and training roles.

Ariff actively speaks for Google at Industry Events across South East Asia. He is also one of the few certified Google Regional Trainer that trains the official Google AdWords and Analytics certification courses for various agencies, brands, and universities throughout Singapore, Malaysia, and Indonesia. He has also keynoted more than 50 events and has led seminars and sessions focused on digital strategy, search, mobile, social media, and digital analytics in South East Asia audiences ranging from C-level executives to technical implementation teams.

Don't Miss It - Register Today!

Please contact Roshini at (65) 6822 8596 or
email: roshini@aventisglobal.com

Date 29 & 30 Oct 2018 (Mon & Tue)
Venue 100 Orchard Road #04-100, Concorde Hotel Singapore 238840
Time 9.00am to 5.00pm
Fee $880 (excluding GST)
Inclusive of coffee breaks, refreshments, and catered lunch
Enquiries Please contact Roshini 6822 8596 or
email: roshini@aventisglobal.com

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Programme Outline

Day 1
The Digital Landscape

  • The New Marketing
  • Digital Marketing Trends and Statistics
  • Understanding The New Consumer Behaviour

Measurement & Analytics

  • Understanding Insights that Deliver Performance
  • Measuring Business Goals & Defining Key Performance Indicators
  • Campaign Tracking Fundamentals

Customer Acquisition Channels

  • Email Marketing & Marketing Automation
  • Paid Search
  • Display Advertising

Day 2
Customer Acquisition Channels

  • Search Engine Optimization

Customer Engagement Channels

  • Content Marketing
  • Social Media
  • Video
  • Mobile
  • Reputation Management

Integration & Future

  • Key Integration Considerations
  • The Future Of Digital Marketing, And Further Reading