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Search Engine Optimization (SEO) Training Course

Course Information

Start DateAnytime
End Date3 Month Access
ModeSelf-Paced E-Learning
Fee$699 (excluding GST)
Contact6720 3333 (Ms. Felicia) training.aventis@gmail.com
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Course Overview

SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.

This self-paced E learning course is done in partnership with SimpliLearn. It consists of a few videos that will take approximately 35.5 hours in total to finish the course. Upon successful completion of the Advanced SEO online course, you will receive a completion certificate from SimpliLearn and Aventis that will be able to enhance your portfolio.


SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly: Marketing Managers, Digital Marketing Professionals, Content Writers, Marketing and Sales Professionals, Management, Engineering, Business, and Communications graduates, Entrepreneurs and business owners.


There are no prerequisites for this PPC Certification training. However, basic Digital Marketing knowledge is recommended.

Course Content

Search Engine Optimization Foundations

  • Course Introduction
  • Section 1: SEO Introduction
  • Section 2:  How Search Engines Work
  • Section 3:  Types of SEO
  • Section 4:  Keyword Research and Competitive Intelligence
  • Section 5: On-Page Optimization
  • Section 6:  Off-Page Optimization
  • Section 7:  Duplicate Content
  • Section 8: Design and Architecture
  • Section 9: Local SEO
  • Section 10: Algorithm Updates and SEO Changes
  • Section 11: Integrating SEO with Other Disciplines
  • Section 12: SEO Tools
  • Section 13: How to Build a Successful Career in SEO
  • Search Engine Optimization Foundations Quiz

Advanced Search Engine Optimization

  • Section 1: Introduction to SEO
  • Section 2: How Search Engines Work
  • Section 3: Keyword Research
  • Section 4: On-Page Optimization
  • Section 5: Website Management and Optimization
  • Section 6: Off-Page SEO
  • Section 7: Planning A New Website
  • Section 8: Market Your Optimized Website
  • Section 9: Analytics and Measurement
  • Section 10: What’s Next-Learning Path

Advanced Content Marketing

  • Section 1: Introduction to Content Marketing
  • Section 2: Developing a Vision of Content Marketing Success
  • Section 3: Developing a Business Case for Content Marketing
  • Section 4: Creating a Successful Content Marketing Strategy
  • Section 5: Creating a Remarkable Editorial Mission Statement
  • Section 6: Targeting Customer Intent Instead of Demographics
  • Section 7: Targeting Key Influencers
  • Section 8: Producing Help, Hub, and Hero Content Consistently
  • Section 9: Producing Engaging Content More Frequently
  • Section 10: Using Effective B2C and B2B Content Marketing Tactics
  • Section 11: Building Successful B2C and B2b Social Media Platforms
  • Section 12: Helping customers find the Information They Seek
  • Section 13: Helping Key Influencers Impact the Buyer’s Decision-Making Process
  • Section 14: Measuring Content Effectiveness
  • Section 15: Measuring Return on Marketing Investment
  • Section 16: Improving by Experimenting with New Initiatives
  • Section 17: Improving Effectiveness by Becoming More Sophisticated or Mature
  • Section 18: Content Marketing in the Foreseeable Future

Advanced Web Analytics

  • Section 1: Introduction to Digital Analytics
  • Section 2: Building Blocks
  • Section 3: Fundamentals of Digital Analytics
  • Section 4: Business Perspective
  • Section 5: Methodology- Lean Six Sigma
  • Section 6: Data Analysis Fundamentals
  • Section 7: Analysis Perspective Providing Insights
  • Section 8: Enabling Capabilities
  • Section 9: Managing Analytics
  • Section 10: Audience
  • Section 11: Acquisition
  • Section 12:  Behaviour
  • Section 13: Conversions and Onboarding
  • Section 14: Retention and Expansion
  • Section 15: Advocacy
  • Section 16: Privacy and Ethics
  • Section 17: Wrapping Up