FaceBook Advertising
Course Overview
This is a beginner program that will help learners get started with Facebook ads and learn how to use Facebook ads to get new customers, generate leads, and promote business.
Course Takeaways
- Equip learners with a solid understanding of how to run a successful advertising campaign using the powerful tools and features that Facebook has to offer to get a high return on their investment.
Trainer Profile
Certified Google Ads and HubSpot Specialist: Gavin Choo
Gavin is a seasoned digital marketing entrepreneur, ACTA certified trainer, and consultant. He is passionate about showing business owners and brand marketers how to get results when it comes to search and digital marketing campaigns. He has 6 certifications across Google and Hubspot topics – AdWords Fundamental, AdWords Search, Google Analytics Individual Qualification, HubSpot Inbound Marketing, HubSpot Email Marketing, and HubSpot Content Marketing.
He founded several digital agencies and has worked in the industry for more than 10 years in various roles such as sales, marketing, and business development. He is highly motivated, warm, and genuinely wants to see his clients realise their growth opportunities online. Disruptive Digital, a full-service digital agency he co-founded, utilises a unique blend of strategy, creative, and technology, and data to help clients drive growth and competitive advantage.
Course Content
MODULE 1:
Facebook Advertising Fundamentals
MODULE 2:
Understand Key Advertising Metrics
MODULE 3:
Set Up a Facebook Ad Campaign in Ads Manager
MODULE 4:
Facebook Business Page Ads
MODULE 5:
Custom & Lookalike Audiences