Digital Strategy for Brand Marketing
Course Overview
In this course, you’ll get familiar with the RACI matrix, brand value proposition, top channels to express your brand and key performance indicators for a brand. It will help you to build brands for startups and multi-brand companies, come up with marketing strategies, plan and execute branding campaigns and successfully manage it.
This self-paced E learning course is done in partnership with SimpliLearn. It consists of a few videos that will take approximately 3.5 hours in total to finish the course. Upon successful completion of the Brand Marketing online course, you will receive a completion certificate from SimpliLearn and Aventis that will be able to enhance your portfolio.
Eligibility
The Digital Strategy for Brand Marketing course is ideal for professionals in any organizational role who wish to learn the fundamentals of brand marketing and pursue a career in this booming field.
This course is ideal for Business graduates, Marketing Professionals, Middle management professionals, Marketing Managers, Digital Marketing Professionals.
Pre-requisites
There are no prerequisites to take this Brand Marketing course. Anyone with an interest in the marketing domain can take this course.
Course Content
Digital Strategy for Brand Marketing
Lesson 01 Course Introduction
Lesson 02 Brand Marketing in the Digital Era
Lesson 03 Brand Strategy
Lesson 04 The Digital Consumer and CBBE
Lesson 05 Nurturing the Brand
Lesson 06 Channels
Lesson 07 Brand Analytics and Insights
Lesson 08 Managing Agency Relationships
Lesson 09 Brand Management
Lesson 10 Brand Marketing Course Highlights