A Beginner’s Guide to Chatbot Marketing
A chatbot is a computer program that can automate certain tasks, typically by chatting with a user through a conversational interface. The most advanced bots are powered by artificial intelligence, helping it to understand complex requests, personalise responses, and improve interactions over time. An increasing number of companies are finding chatbots to be an effective solution to increase engagement and conversion rates.
Research from Forrester showed that 5% of companies worldwide said they were using chatbots regularly in 2016, 20% were piloting them, and 32% were planning to use or test them in 2017. As more brands join the race, businesses are in desperate need of a framework around doing bots the right way. With this online course, learn how to leverage and incorporate chatbot into your marketing mix so that relevant contents can be delivered in the shortest amount of time, creating an entirely new layer of digital experience for your customers.
- Make a business case for Chatbot Marketing
- Identify the marketing value chain where automation should happen
- Generating synergy from marketing mix with chatbot
- Map chatbot marketing to the customer journey
- Capture non-transactional data with customers to enhance data analytics
- Align marketing and sales functions to maximise revenue
- Survey the landscape of different chatbot solutions
- Develop a measurement dashboard monitor chatbot marketing performance
AI & Chatbot Expert: William Wee
William has more than 10 years of international business experience, spanning across the public service and private sectors. He is the Reginal Business Director of KeyReply, an AI company that builds enterprise-level virtual assistant and chatbot solutions.
His expertise is on implementing digital transformation solutions in both the large company space as well as in startups. Within the digital marketing space, William had led many successful data-driven marketing campaigns as the head of the transport business at NTUC Link, the largest loyalty program in Singapore. He holds an MBA with Manchester Business School as well as a Mechanical Engineering (Design) degree with Nanyang Technological University.
Use of Chatbots to Enhance Your Business
Natural Language Processing
Components of a Chatbot
Chat Platforms and Technology
Introduction to Building Your Chatbot