SEO Foundations

Course Information

Start DateAnytime
End Date1 Year Access
ModeSelf-Paced E-Learning
Fee$699 (excluding GST)
Contact6720 3333 (Ms Roshini)
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LIVE Stream

In Partnership with Simplilearn

This is an ONLINE course. Participants are able to access to the online course upon completion of registration.

Once activated, the licenses will be valid for ONE YEAR from the date of activation.

Course include 3 hours of learning.

Course Overview

SEO is perhaps the most challenging and rewarding marketing discipline. Combining data, analytics, content marketing, and proficiency with HTML and technical site optimization, SEO unlocks the potential of your marketing efforts. This SEO course covers all these key skills and how they coordinate to become an effective marketing strategy.


SEO training is beneficial for anyone who wants to become proficient in SEO best practices, particularly: Marketing Managers, Digital Marketing Professionals, Content Writers, Marketing and Sales Professionals, Management, Engineering, Business, and Communications graduates, Entrepreneurs and business owners.


There are no prerequisites for this PPC Certification training. However, basic Digital Marketing knowledge is recommended.

Course Content

Search Engine Optimization Foundations

Course Introduction

Lesson 1 SEO Introduction

Lesson 2 How Search Engines Work

Lesson 3 Types of SEO

Lesson 4 Keyword Research and Competitive Intelligence

Lesson 5 On-Page Optimization

Lesson 6 Off-Page Optimization

Lesson 7 Duplicate Content

Lesson 8 Design and Architecture

Lesson 9 Local SEO

Lesson 10 Algorithm Updates and SEO Changes

Lesson 11 Integrating SEO with Other Disciplines

Lesson 12 SEO Tools

Lesson 13 How to Build a Successful Career in SEO

Search Engine Optimization Foundations Quiz

Advanced Search Engine Optimization

Advanced Content Marketing

Advanced Web Analytics