Introduction In today’s age of disruption, jobs must be reinvented rather than eliminated as human talent and expertise are still considered to be crucial and essential. To remain relevant in our highly competitive economy, progressive businesses must continuously...
HOW TO CHANGE THE GAME AND PIVOT YOUR BUSINESS Amidst the volatile changing business environment and the Covid-19 situation, traditional business models and ‘old school’ business propositions are being challenged and disrupted by the emerging unicorn businesses like...
What Is Data-Driven Marketing & Why Should Marketers Care? Data-driven marketing is a set of techniques and tactics that leverages massive amounts of data to create effective marketing processes, targeting specific demographics and user groups at an individual...
Introduction With Covid-19 and safe distancing measures, webinars are rightfully considered one of the best ways to generate leads, especially in B2B marketing. However, getting dozens of warm leads from a webinar is one thing and converting them into paying customers...
Introduction Hyperlocal marketing is the process of targeting prospective customers in a highly specific, geographically restricted area, sometimes just a few blocks or streets, often with the intention of targeting people conducting “near me” searches on their mobile...
