Introduction Search Engine Optimisation (SEO) is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. Despite the acronym, SEO is...
Introduction Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has every occurred. Some of the benefits of data...
Introduction Google Analytics is a free web analytics tool offered by Google to help you analyse your website traffic. Even though “web analytics” sounds like a very small area of your digital presence, the implications of Google Analytics are in fact, huge. This is...
Introduction In this highly digital and integrated world, all organisations must adopt digital and integrated strategies to survive and thrive. But, where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since many...
Introduction A chatbot is a computer program that can automate certain tasks, typically by chatting with a user through a conversational interface. The most advanced bots are powered by artificial intelligence, helping it to understand complex requests, personalise...