Professional Certification in Search Engine Optimisation (SEO) (Live Stream)
Introduction Search Engine Optimisation (SEO) is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. Despite the acronym, SEO is...
Professional Certification in Data-Driven Marketing (Live Stream)
Introduction Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has every occurred. Some of the benefits of data...
Professional Certification in Google Analytics (Live Stream)
Introduction Google Analytics is a free web analytics tool offered by Google to help you analyse your website traffic. Even though “web analytics” sounds like a very small area of your digital presence, the implications of Google Analytics are in fact, huge. This is...
