Professional Certification in Data-Driven Marketing (Live Stream)
Introduction Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has every occurred. Some of the benefits of data...
Professional Certification in Google Analytics (Live Stream)
Introduction Google Analytics is a free web analytics tool offered by Google to help you analyse your website traffic. Even though “web analytics” sounds like a very small area of your digital presence, the implications of Google Analytics are in fact, huge. This is...
Professional Certification in Integrated Digital Marketing (Live Stream)
Introduction In this highly digital and integrated world, all organisations must adopt digital and integrated strategies to survive and thrive. But, where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since many...
