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Professional Certification in Data-Driven Marketing (Live Stream)

Professional Certification in Data-Driven Marketing (Live Stream)

Introduction Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has every occurred. Some of the benefits of data...
Professional Certification in Google Analytics (Live Stream)

Professional Certification in Google Analytics (Live Stream)

Introduction Google Analytics is a free web analytics tool offered by Google to help you analyse your website traffic. Even though “web analytics” sounds like a very small area of your digital presence, the implications of Google Analytics are in fact, huge. This is...
A Beginner’s Guide to Chatbot Marketing (Live Stream)

A Beginner’s Guide to Chatbot Marketing (Live Stream)

Introduction A chatbot is a computer program that can automate certain tasks, typically by chatting with a user through a conversational interface. The most advanced bots are powered by artificial intelligence, helping it to understand complex requests, personalise...