Google Display & Search Advertising

Google Display & Search Advertising

Key Takeaways A comprehensive step-by-step walkthrough on how to set up a Google Ads Search and Display advertising campaignPerform detailed segmentation and organize the structure of keywords, ad creatives, and ad groups for targeting and optimal resultsCreate...
Smartphone Video Storytelling Masterclass

Smartphone Video Storytelling Masterclass

Key Takeaways Explore the best format that all social media influencers use in their videosLearn how to shoot videos even if you have no prior experienceLearn how to edit and produce your videos like a pro Who Should Attend This course is designed for all levels of...
Chatbot Marketing 101

Chatbot Marketing 101

Key Takeaways • Learn how to make a business case for chatbot marketing• Identify the marketing value chain where automation should happen• Be able to generate synergy from marketing mix with chatbot• Map chatbot marketing to the customer journey• Capture...
Optimising Your HR Strategy for A Digital Economy

Optimising Your HR Strategy for A Digital Economy

Key Takeaways Gain a broad understanding of the impact digital transformation has on each stage of the end-to-end HR management cycleUnderstand the psychological readiness of older/matured workforce and how to plan for itLearn effective approaches for workforce...
Business Analytics & Data Visualisation Masterclass

Business Analytics & Data Visualisation Masterclass

Key Takeaways Convert strategies into measurable Key Performance Indicators (KPIs) to be cascaded into the organisation for performance trackingLearn how to use data analytics for performance measurementUnderstand the benefits of data analytics and some basic...
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