What Is Data-Driven Marketing & Why Should Marketers Care? Data-driven marketing is a set of techniques and tactics that leverages massive amounts of data to create effective marketing processes, targeting specific demographics and user groups at an individual...
Introduction With Covid-19 and safe distancing measures, webinars are rightfully considered one of the best ways to generate leads, especially in B2B marketing. However, getting dozens of warm leads from a webinar is one thing and converting them into paying customers...
Introduction Hyperlocal marketing is the process of targeting prospective customers in a highly specific, geographically restricted area, sometimes just a few blocks or streets, often with the intention of targeting people conducting “near me” searches on their mobile...
Introduction What is cloud computing? Simply put, cloud computing is the delivery of computing services including servers, storage, databases, networking, software, analytics, and intelligence over the Internet (“the cloud”) to offer faster innovation, flexible...
Introduction Blockchain is the current technology behind cryptocurrencies like Bitcoin, open software platforms like Ethereum, and disruptive financial companies like Ripple. Though it’s best known as the technology that drives Bitcoin and other digital currencies,...
