Professional Certificate in Video Storytelling Using Smartphone and AI

Harnessing Smartphone Videography & AI for Compelling Narratives

In the realm of digital content, storytelling-style videos have carved a niche of their own. Their authenticity, relatability, and potential to go viral make them invaluable. But what if you could elevate this even further? Enter ChatGPT, a tool designed to enhance your narrative, optimize your script, and provide insights to make your content even more compelling.

Over this immersive 2-day course, you'll master the art of video storytelling using just your smartphone. But there's a twist. ChatGPT, with its advanced AI capabilities, will be your co-pilot, ensuring your brand not only thrives but also stands out.

*Learners should have an internet-enabled laptop and a smartphone for this course.

Upon completion of this course, participants will be able to:

• Planning with Precision: Learn how to storyboard and script your video, with ChatGPT offering suggestions, refining narratives, and ensuring your story has maximum impact.
• Shooting Like a Pro: Your smartphone is powerful, and with the right techniques, you can capture cinematic shots. Dive into framing, lighting, and sound, all while ChatGPT assists in real-time feedback and suggestions.
• Editing Made Easy: While your smartphone offers basic editing tools, you will learn techniques to guide you on pacing, sequence, and even music selection, ensuring your video is cohesive and engaging.
• Engagement Amplified: Beyond just creating, discover how to leverage your videos for maximum reach on social media platforms. ChatGPT can provide insights on trending topics, optimal posting times, and more

By the culmination of this course, you won't just be a smartphone videographer; you'll be a digital storyteller, equipped with the power of ChatGPT, ready to create content that resonates, engages, and leaves a lasting impression.

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• Professionals responsible for the communication of their organisation’s message
• Professionals from Marketing, Communications, Media, PR, etc.
• Business owners who want to use videos to promote their business
• Digital content producers and bloggers
• Professionals in charge of producing client-facing videos to be distributed via the organisation’s social media platforms and creative/storyboarding

"The trainer is very clear in his explanations and captures participants' attention and aspire us to do a good video. The most useful section of the workshop is understanding of who our viewers are and how viewers are generated."

– Haji Haisroniezam Bin Ab Rasid, Team Leader, Ministry of Home Affairs

“The trainer is approachable and knowledgeable in this area and very willing to share what he knows. The design thinking portion and the video editing part are the most useful sections of this workshop.”

– Sharron Yap, Senior Teacher, ACS Primary

“The trainer is professional, knowledgeable & helpful. The most useful part of this course is the tips in making videos & useful info on specs & equipment.”

– Wong Poh Leng, Senior Executive, Temasek Polytechnic

“The trainer is clear in his presentation especially in breaking down the objectives of the video and getting us to think of the benefit for the audience.”

– Clarice Cheong, Executive, Content Development & Evaluation, Ministry of Social & Family Development

“The trainer was knowledgeable and provided examples that helped us to understand better. The most useful section of the workshop is the 3 key elements of storytelling.”

– Sim Jingyao, Senior Executive, Infrastructure & Security, State Courts

“The trainer is good at explaining concepts with clarity. He is adept at handling questions, and ensures that the learning environment is friendly and assuring.”

– Long Li Yann, Lecturer, Temasek Polytechnic

Melvyn Tan is a seasoned business strategist based in Singapore, with a focus on leveraging AI tools for strategic planning, content strategy, and copywriting. Over two decades, he has consulted, trained, and coached leaders and executives from more than 370 organizations including Steinway Gallery Singapore, Yeo’s, Citigroup, Temasek Polytechnic, and others.

Melvyn's approach is to empower businesses in crafting strategic roadmaps that transform their business processes, leading to enduring and defensible profits. He has also leveraged the power of AI tools to automate repetitive tasks, enhance work quality, and save both time and money.

Since 2018, Melvyn has been conducting training and has developed a suite of training programs centered on Video as a Content Strategy. These programs include Professional Certificate in Video Storytelling Using Smartphone, Leveraging TikTok Marketing To Boost Your Branding, and Video Editing For Executives.

Melvyn holds both a Bachelor in Business (Applied Economics) from Nanyang Technological University and was awarded the Nanyang Scholarship to pursue his Master of Business in Applied Economics with a specialization in Total Factor Productivity from Nanyang Technological University.

In addition to his academic qualifications, Melvyn has also developed and delivered bespoke in-house training programs focused on Digital Tools such as Podcasting, Vlogging, and Virtual Meeting Platforms for numerous Singapore agencies. 

His expertise in AI tools was demonstrated in December 2022 when he developed an arsenal of over 100 prompts for crafting video scripts, headlines, blog posts, and social posts, marking a new level of content creation efficiency and creativity.