Course Information

Start Date 29 May 2019, Wednesday
End Date 29 May 2019, Wednesday
Time 09:00 am to 05:00 pm
Venue 100 Orchard Road, Concorde Hotel Singapore
Fee $588 (Excluding GST) Inclusive of hotel buffet lunch, light refreshments and course materials
Contact 6720 3333 (Ms Rina)
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May 2019

Speed Writing: Write Informative and Persuasive Business Correspondences Fast


How to Write Quickly and Persuasively When it comes to email response times, “The expectation has gotten worse because of this availability at your fingertips,” says Aye Moah, chief of product and cofounder of Boomerang. When people can respond immediately, it raises the question of exactly how long it’s okay to wait to respond to an email. The sad truth from analyses of millions of emails is that people do expect swifter responses. Other research has found similar numbers. A paper from researchers at the University of Southern California’s Viterbi School of Engineering found that the most common email response time is two minutes. Half of responders in this study responded in just under an hour. About 90% of people who were going to respond did so within a day or two. The cause for writing slow is premature fussing. Many professionals fear putting their thoughts and feelings into print. Yet, far too many people just throw words out on the assumption that those reading it will be able to make sense of out of it. As a professional, you cannot make this assumption as your whole business depends on the way you communicate your message. To be on the competitive edge of this rapidly evolving business world is to learn how to speed write email responses. In this comprehensive one-day workshop you will learn how you can achieve this.

Key Takeaways – Become an Effective Business Writer

By the end of this high impact workshop you will be able to:

  • Tailor your message to fit your audience
  • Speed write your draft
  • Use the MACJ process to increase speed when writing and thinking
  • Speed write informative content
  • Write quickly and persuasively to produce action
  • Learn the art of refusing gracefully
  • Deliver negative news without damaging relationships
  • Fine-tune your writing with clarity, economy and straightforwardness
  • Open and conclude documents in a blink of an eye
  • Organize your content to fit the audience’s needs
  • Strike the right tone to match the recipient and outcome
  • Establish main, key and outline summaries accurately
Workshop Outline: What Would be Covered in this Popular and Result Oriented Workshop

Stop Premature Fussing

  • Understand the 4 types of email readers
  • Understand your single purpose to match your outcome
  • Apply the Fast-4 Stages to writing
  • Madman Phrase: Gather main points
  • Speed write your first draft with a structure
  • Create a time allocation for different sections
  • Keep the Judge from getting in your way

7 with One Blow

  • Use the 7C’s to edit your written work painlessly and quickly
  • Use a checklist to ensure your correspondences are well constructed and clear so your audience gets your message.

Think Fast while Persuading

  • Empathize and generate options
  • Create mutual grounds
  • Know what you can accomplish: Perfect phrases for persuasion
  • Use the Toulmin Model to highlight the value of an argument
  • Anticipate objections: Identify opportunities with positive language

Dissolve Demanding Situations

  • Giving negative news without straining relationships
  • Responding to a dilemma
  • Turning negatives into positives
  • Saying ‘No’

The Power of Words to Express

  • What does readable mean?
  • Convey meaning without ambiguity
  • Place words in a natural expected order: Keep the subject near the verb
  • Keep your writing lean and strong: Use fewer words
  • Use short words for bigger impact
  • Phrases to avoid
  • Confusion with noun and adjective piling

What to Say and How to Say it

  • Add human interest: Avoid overusing I
  • Counteract stuffiness: Overcome the fear of contractions
  • Minimize using the passive voice
  • Adopt a tone appropriate to your affiliation with the readers
  • Open and close a document fast
  • Break your general content into manageable portions to reach readers
Meet the Industry Expert: Ms Sandra Daniel

Sandra Daniel is an ACTA-Certified trainer and holds a Master in Science (Training and Development) from University of Leicester. She is a dynamic and entertaining trainer/speaker in areas of communication strategies, leadership management as well as personal and organization productivity.

As a corporate trainer, she has been guiding various statutory boards, government-based organizations and private business enterprises in recognizing opportunities to function proficiently in competitive environments. Some of her workshops and public seminars include clients from diverse industries namely Citibank, Supreme Court, Neptune Orient Lines Ltd, National University Hospital, Singapore Police Force, Quantum Automation, OCBC, Singapore Tourism Board, Ministry of Home Affairs, Ministry of Finance, Singapore General Hospital, HDB, Intellectual Property of Singapore, LTA, Singapore Medical Council, CPF, Hilton Hotel and Ministry of Manpower.

Apart from being a corporate trainer, Sandra is an adjunct lecturer with SIT, University of Liverpool, NTU and SUSS. She designs, develops and lectures topics on Leadership, Creative and Critical Thinking, Communication Skills, Creative Thinking in Problem Solving and Decision Making and Research Methodologies.

A managing partner of Lateral Solutions Consultancy, Sandra provides a platform for industries to operate within various effective frameworks that integrate growth and success. Her real-world experiences with these clients place her in a better strategic position as a corporate trainer as she stays current on issues to cultivate specific skills and knowledge related to promoting employee development.

Sandra regularly contributes articles on management, leadership, communication skills and effective learning strategies to Straits Times Recruit.

To date, Sandra authored and co-authored several books namely, How to Think Critically with Sun Tzu Art of War Stratagems, Impactful Academic Writing and Extremely Busy People’s Guide to Read Faster and Memorize Better and Think Clearer.

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