Oct 2019

The Fast and Effective Business Email Writing Formula

Course Information

Start Date 1 Oct 2019, Tuesday
End Date 1 Oct 2019, Tuesday
Time 09:00 am to 05:00 pm
Venue 100 Orchard Road, Concorde Hotel Singapore
Fee $588 (Excluding GST) Inclusive of hotel buffet lunch, light refreshments and course materials
Contact 6720 3333 (Ms Rina) training@aventisglobal.com
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“Writing with speed and clarity in business is not a luxury in today’s competitive business climate. Ideas have to get across quickly and this has to be done with minimum effect. " Sir Richard Branson.

Time-wasters: Poor structure can result in overlong emails and fail to get the message across.

When writing business documents, many working professionals spend long hours sweating over processes such as brainstorming, organising and editing content.   Unfortunately, after putting aside a great deal of time to construct these messages, many do not hit ‘send’. Instead, they start procrastinating because they realize that the contents have gone off tangent!  

With lean principles guiding a clear process, even previously disorganized writing teams can become masters of concise business writing

To reduce time wasters and pain points of each stage your writing process, this workshop will value stream the steps necessary to streamline content to focus on goals: Making point and value clear for readers to locate information easily, using topic sentences to create flow of value to readers and avoiding grandiose language and extra words that disguise or distract from the document’s main point.

Key Takeaways – Become an Effective Business Writer

By the end of this high impact workshop you will be able to:

  • Creating a map about your writing journey
  • Identifying pain points in writing
  • Applying lean principles to every stage of your writing process
  • Create a strong purpose prior to writing
  • Apply critical thinking to ensure that your document conveys its purpose accurately
  • Specify value to readers
  • Examine readers expectations
  • Using clear and direct words to avoid mixed messages
  • Create flow with topic sentences
  • Establish pull to persuade from every paragraph
  • Demonstrate quick editing and proofreading tool
Who should attend?

This workshop is a great fit for anyone who are either unsure how to write clear, persuasive messages and documents or who feel they’d like to refresh and fine tune their skills


This is an action-oriented and highly interactive workshop comprising intensive hands-on writing practices, videos, group discussions and mini lectures


“Sandra Daniel has taught me to be a more confident writer. I’ve not only learnt to create positive impressions as I write persuasive and informative emails, I’m able to create higher quality professional documents quickly. Writing with speed and clarity will definitely  help me to respond faster so I don’t lose out whenever a business opportunity knocks at my door!”

Carolyn Lim, DBS Bank


“I found the discussions on lean tactics that can be quickly and easily implemented to help me streamline my email experience and improve my productivity levels useful.”

Karen Tan, SPF


“I usually dread writing because firstly, it takes time from my other tasks that I believe are more important and secondly, because I  feel that no matter what I write, it’s never good enough. This workshop has taught me new strategies that I can use to make my writing task easier and less arduous.”

Josephine Neo, Marina Bay Sands


“The best take-away from this course was the application of the FESP model to understand my audience’s expectations”

James Morgan, Hilton Hotel

Meet the Industry Expert: Ms Sandra Daniel

Sandra Daniel, a training consultant, has been assisting and guiding various statutory boards, government-based organisations and private enterprises in recognizing opportunities to function proficiently in competitive environments. Her advisory expertise and trainings cover areas such as oral and spoken communication, performance appraisals, critical and creative thinking, persuasion and influence with an emphasis on emotional intelligence and behavioural psychology.

As senior managing partner of Lateral Solutions Consulting LLP, Sandra has been providing a platform for industries to operate within various effective frameworks to drive performance. This capacity has allowed to stay relevant on issues to cultivate specific skills and knowledge relating to promoting employee development. Armed with this real-world experiences her public seminars has attracted participants from various industries such as Changi Airport Group, DBS, Marina Bay Sands, Illumina Pte Ltd, HSBC, CapitaLand, Singapore Airlines and Citibank. Well known as someone dedicated to providing measurable and sustainable value to her trainings, she has a profound ability to bring the best out of her participants by revolving her workshops around practicality and simplicity.

Apart from this, Sandra has collaborated in a tripartite partnership involving Ministry of Home Affairs, Singapore Institute of Technology and University of Liverpool in designing, developing and lecturing Thinking Strategies and Written Communication. She is also a sessional lecturer with Singapore University of Social Sciences in Negotiation and Relationship Management.

Sandra regularly contribute articles on management, communication and learning skills to Straits Times Recruit. To date, Sandra has authored and co-authored several books namely, How to Think Critically with Sun Tzu Art of War Stratagems, Impactful Academic Writing, Extremely Busy People’s Guide to Read Faster and Memorize Better and Think Clearer.
Sandra Daniel’s qualifications include:

• Master of Science in Training and Human Resource Management (University of Leicester)
• Advanced Certificate in Training and Assessment (IAL)
• Associate adult educator (IAL)
• Innovating Through Design Thinking: The Advanced Applications (SMU)
• Lean Six Sigma Certified (SMU)
• Licensed Master Neurolinguistic Programming Practitioner (American Board of NLP© )
• NLP Licensed Coach Practitioner (American Board of NLP©)
• LEGO® SERIOUS PLAY® Certified Facilitator (Rasmussen Consulting International)
• International Certificate in Emotional Skills and Competencies (Paul Eckman International )
• International Certificate in Evaluating Truthfulness and Credibility (Paul Eckman International)
• Silva Life System Certification®

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