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Apr 2020

Get Smarter with Your SEO Using Google Analytics & A/B Split Testing (LIVE Stream)

Course Information

Start Date 23 Apr 2020, Thursday
End Date 23 Apr 2020, Thursday
Time 9am to 5pm
Venue Online LIVE Stream via ZOOM
Fee $600 (excluding GST) Inclusive of e-certificate, e-materials, and $50 GrabFood Voucher
Contact Roshini | 6720 3333 | training.aventis@gmail.com
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LIVE Stream


The SEO industry is undergoing a huge change right now as Google tries to figure out how keep search relevant in the world of social media, location-aware and mobile driven changes. And marketers are finding that the definition of SEO is changing from ranking #1 on Google to showing up wherever people are searching, including YouTube, Facebook, TripAdvisor and many other places that people type queries in.

In this course, you will learn how to optimise your page, pick the best keywords for SEO, and understand the importance of links in SEO. By the end of this course, you’ll have a firm and comprehensive understanding of how SEO works and how you can use it to boost traffic to your website.

Course Highlights

In this one-day course, you will learn how to

  • Perform on and off page SEO
  • Grow your website traffic
  • Write articles and blog posts that will rank high on Google
  • Perform advanced keyword research
  • Analyse and audit your website
  • differentiate between white-hat, grey-hat, and black-hat SEO
  • Use Google Business to benefit your local business and help your SEO
Target Audience
  • Web developers
  • Professionals in Marketing, PR and Media
  • Entrepreneurs and Solopreneurs
  • Individuals interested in diving deep into SEO
  • Consultants, Educators and Trainers
Course Outline
  • Advanced keyword research & buying keywords
  • Analysing keywords
  • Using Simple yet effective WordPress plugins
  • Writing SEO optimised articles and blog posts that’ll rank fast on Google, Yahoo and Bing
  • Setting up permalinks to beat your competitors
  • Using H1, H2, and H3 tags
  • Structuring the first paragraph of your articles for optimal results
  • Optimising your images for the search engines
  • Creating high quality backlinks external websites
  • Removing bad backlinks from your website
  • Measuring and increasing your domain authority
  • Analysing your competitors’ website
Digital Marketing Practitioner and Consultant: Vatsa Vishesh

With an extensive international experience in consulting and working with start-ups, Vatsa has helped to grow businesses online through growth hacks and digital marketing strategies. These startups are from countries such as Brazil, France, Singapore, India, and the US. Vatsa is also the Founder and CEO of digital agency, STANDOUT and the growth marketing consultant and trainer with Aventis School of Management. He attained his master’s degree in International Business from IÉSEG School of Management.


“We developed a great partnership with Vatsa and StandOut. their dedication to our website is evident in all aspect of the site. We deeply appreciate their attention to details and creative approach to bringing our new exhibits to life online.”
Carrie Johnson, Director, PAIA Consulting


“We successfully implemented a hyperlocal strategy for our business. All thanks to Vatsa and the standout Team – a young and dynamic, result oriented team!”
K Vaibhav, Director, Flipkart