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17
Dec 2020

WSQ – Search Engine Optimization

Course Information

Start Date17 Dec 2020, Thursday
End Date18 Dec 2020, Friday
Time09:00 am to 06:00 pm
VenueOnline Learning
Fee$988 (Excluding GST)
Contact6720 3333 (Ms Rina) training.aventis@gmail.com
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LIVE Stream

Course Schedule

17 & 18 Dec 2020

21 & 22 Jan 2021

25 & 26 Feb 2021

25 & 26 Mar 2021

Fees and Grants

$1057.16 per participant (Inc. GST)

SMEs Company Sponsored Singaporean/PR only: $257.16 (Inc. GST).

SDF subsidy: WSQ Courses. For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

Applicants may use SkillsFuture Credit for this course. Click here to register

Course Sessions: 17 & 18 Dec 2020 (Thu & Fri) | 21 & 22 Jan 2021 (Thu & Fri) | 25 & 26 Feb 2021 (Thu & Fri) | 25 & 26 Mar 2021 (Thu & Fri)

Introduction

Have you always wondered how websites get to rank on the top of the Search Engine Results Pages (SERP) of Google? Or why your websites’ rankings on Google suffer steep declines out of the blue and fluctuate ever now and then? In our 16hrs WSQ Search Engine Optimization course, we will reveal the answers to you starting from an introduction to search engine optimization to allow you to recognize the key differences between SEO and SEM and grasp key SEO working terminology, so that you can effectively manage Google SEO projects.

Course Objectives

In this 2-days ‘WSQ – Search Engine Optimization’ course, you will be guided on how to evaluate your customers’ search intent and discover potential keywords for ranking to effectively optimize web content that will increase your website’s visibility to your targeted audiences online. Next, you will be given a demonstration on the methods to perform On-site and Off-site SEO audits and make the necessary SEO friendly adjustments to rank high on Google and get a chance to review your own websites with these methods.

In addition, you will also be taught how to evaluate the competitive SEO landscape to rank potential keywords and how to employ link building strategies to increase the number of back links to your websites to improve your ranking on Google. Finally, you will have the opportunity to get some hands-on practice on tools such as Google Analytics to gather data for the design and execution of optimization plans for your websites.

Key Takeaways

At the end of this course, you will be able to:

  • Gain requisite digital marketing knowledge, skills, and attitudes to make informed decisions in formulating SEO plans
  • Conduct site audits with free or paid software online
  • Build links to your websites
  • Use analytics tools to further optimize your websites for sales conversions in accordance to organizational business goals and objectives.
  • Explore a career in digital marketing
  • Scale up their businesses

Participants are encouraged to attend our suite of digital marketing courses such as Developing Integrated Digital Marketing Strategy, Content Marketing Strategy, Digital Advertising, Social Media Marketing and Digital Marketing Analytics to get a more holistic and in-depth perspective on how to develop an integrated digital marketing strategy, create enticing copy, drive free and paid traffic to your websites and track the performances of your digital marketing campaigns.

Course Outline

SEO Fundamentals

  • SEM Vs SEO
  • Importance of SEO
  • Businesses that require SEO
  • SEO digital marketing landscape
  • Google and SEO
  • Using Web Master guideline
  • Understanding Google algorithms
  • The 3 R ranking signal
  • The E-A-T quality rating

SEO Terminology and Jargon

  • Domain and Sub-domain
  • Domain and redirect 300 codes
  • HTTPS vs HTTP
  • Website architecture
  • Web Server 400 codes
  • FTP and Web Server
  • White Hat vs Black Hat SEO
  • SEO Tools
  • Web 2.0 related terms

Conducting Keyword Research

  • Understanding rationale for keyword research and keyword intend
  • Keyword research methods (Google Search, Google Search Console, Google Trend, SEMrush)

Performing On-site SEO Audit and Optimization

  • Tools for On-site audit
  • Domain and server audit
  • Site architecture audit
  • Content audit
  • Using search operators
  • Optimizing internal site linking, meta elements, content relevancy and images

Performing Off-site SEO Audit

  • Tools for Off-site audit
  • Domain authority audit
  • Domain trust audit
  • Backlink audit

Link Building Key Concepts and Strategy

  • Anchor texts, and keywords
  • Definition of a link
  • Where to get links
  • Types of links (follow vs no-follow)
  • Unique link domain, link value
  • Target and Seek link building strategy

Performance Driven SEO Project Management

  • Managing elements of a SEO Project
  • Rank tracking tools
  • Interpreting Google Analytics Acquisition Report
  • ROOP Optimization Framework
Who Should Attend

This course is designed for the following audience groups:

(1) corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;

(2) young and tech savvy digital native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms; (3) professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public’s awareness of their products and services.

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