Course Information

Start Date3 Apr 2019, Wednesday
End Date4 Apr 2019, Thursday
Time09:00 am to 05:00 pm
Venue100 Orchard Road, Concorde Hotel Singapore 238840
Fee$880 (excluding GST) Inclusive of coffee breaks, light refreshments, and catered lunch
ContactRoshini | 6720 3333 | roshini@aventisglobal.com
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3
Apr 2019

Accelerate Your ROI with Marketing Automation

INTRODUCTION

Marketing automation is a software/technology that streamlines, automates, and measures marketing tasks and workflows so that companies can increase its operational efficiency and grow revenue faster. In other words, companies don’t employ marketing automation to automate their marketing. They utilise it to increase revenue quickly, generate high quality sales-ready leads, measure, and prove marketing Return on Investment (ROI). Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions and the technology of marketing automation makes tasks easier. However, while a handful of companies achieve amazing ROI from marketing automation, others achieve modest gains, and even a few fail to get any value at all. This intensive 2-day program will help you understand what good marketing automation looks like, whether it’s right for you, and how to implement it successfully.

Key Takeaways
  • Make a business case for marketing automation
  • Map marketing automation to the customer journey
  • Generate and utilise customer insights to promote relevant content
  • Deliver a personalised customer experience
  • Learn how to target buyers at every stage of the buying cycle
  • Make data-driven decisions and identify new opportunities for growth
  • Align your marketing and sales functions to maximise revenue
Who Should Attend
  • Professionals with a basic understanding of marketing
  • Marketing professionals who face challenges in:
    • Generating leads
    • Increasing conversation rates
    • Maintaining a robust CRM
    • Creating content for website and social media
    • Analysing KPI and ROI of Marketing
Bonus Resources Provided
  • Course Learner’s Guide
  • 3 Digital Books on Social Media, Public Relations, and Personal Branding
  • Digital Templates on Marketing Automation
  • Copy Writing Templates
Public Relations & Social Media Strategist: Andrew Chow

Andrew has spoken in over 15 countries in a span of 5 years and has addressed more than 20,000 people on digital marketing, personal branding, enneagram, public relations, and branding. His 30-year career has seen him work with an array of clients including AXA Insurance, Singtel, Sony Pictures, M1, and Starhub.

While he is a successful entrepreneur and speaker based in Singapore, he is also the best-selling author of a highly popular series of books: Social Media 24/7, Public Relations 24/7 and Personal Branding 24/7. Andrew has had more than 300 interviews and features published about him and his business by both local and regional media.

Andrew was listed as the Top 10 Most Influential Speaker in Singapore in 2013 by the Singapore Business Review. Additionally, he won the Spirit of Enterprise in 2008 and the Successful Entrepreneur in 2010. Before he served as the President of the Asia Professional Speakers – Singapore (APSS), he also won the coveted Spirit of Service Award from the Industry.

Testimonials

“Andrew can always think out of the box for new ideas, creatives. Helpful and always on the go to help or assist with different creatives. Always there if you need an idea …thus to his Ideamart!!!”
Gin Wong, Assistant Business Development Manager, RGB-Color

“I have been a friend and business associate of Andrew for almost a year since we connected on LinkedIn. We’ve worked together and planned activities for several high-profile clients. Andrew has a generous spirit and is a positive individual. I would say Andrew makes a good counterpart.”
Gavin Choo, Founder & Director, Chris Cooper Group

“Andrew is really an expert in the areas of PR and Branding. Especially when it comes to managing media crisis and harnessing the potential of social network channels to grow your business. Look him up if you are looking to re brand your company or re brand yourself, it will definitely benefit your company or career.”
Leonardo Wong Marketing Communications Executive, Singapore Chinese Orchestra

Program Outline
  • Overview of Marketing Automation
    • What does it do?
    • How does it work?
    • How does it benefit the company?
  • Marketing Automation Best Practices
    • Clarity on marketing objectives
    • Alignment to the customer journey
    • Identification of obstacles
    • Key features in consideration for selecting marketing automation
    • Metrics for marketing automation performances
  • Marketing Automation System Components & Features
  • Overview of Common Marketing Automation Tools
    • Analytics – Pardot & Google Analytics
    • Cold call campaign – BuzzBuilder
    • Community building and nurturing – Social Engine
    • Content marketing – Hubspot
    • Email and database marketing – MailChimp
    • Integration of marketing and sales – Bizible
    • Lead generation – Linkedin Sales Navigator
    • Marketer’s productivity – IFTTT
    • Marketing material production across channels – Bremy
    • Marketing workflow – AutoPilot
    • Re-targeting – AdRoll
    • Social media content planning, engagement & monitoring – Hootsuite
    • Survey & quiz – Typeform
    • Website and E-Commerce – WordPress (plug-ins)
  • 10 Steps to implementing a Marketing Automation System

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