Simple Way to Create Stunning Infographics to Share your Ideas using Microsoft PowerPoint
In today’s context, visuals are everything – from EDM’s to app screens, and even video and print advertising, the content which best catches your audience’s attention will have a higher likelihood of getting them to remember you. It’s no secret that 90% of the information transmitted to the brain is visual, and visual content has a retention rate of 2 – 3 weeks on average as compared to text-heavy content, which we remember for a week at most. So here’s the question – how do you create visual-rich, text-light content which will leave a lasting impression on your audience?
Power of Infographics
In this activity-packed one-day workshop, participants will be equipped with the skills and tools to create infographics that are both impactful and attractive. Participants will be equipped with the key concepts to create visually engaging content layouts coupled with insights into how their audience think, and the know-how to pique their attention using visual infographics.
Upon completion of the course, you will be able to:
- Better understand the different applications of infographics and how they can be used to help you engage and retain your audience’s attention.
- Acquire a systematic toolset to identify and prepare the must-haves to conceptualize infographics which effectively engage different stakeholders and target audiences.
- Use Microsoft PowerPoint to design infographics in both portrait and landscape format from scratch without relying on templates.
- Effectively identify and apply the right layouts to guide how your audience processes and retains information within the infographics.
- Develop the acumen to effectively identify, filter and accentuate key facts and figures to give your infographics greater impact.
- Acquire a framework for assessing, identifying, selecting and repurposing images and graphics to illustrate key facts, figures, and concepts in your infographics
- Gain access to online image, video and graphic resources
Who Should Attend?
- Sales and marketing professionals looking to grab the attention of their customers
- Business owners and marketing managers who want to stand out in a crowded marketplace
- Executives and managers looking to be equipped with key concepts of design
- Teachers and educators looking to pack their data-heavy content into attractive and impactful visuals.
- This course is for anyone that would like to share their ideas and projects using Infographics.
Note: Participants will need to have a working knowledge of PowerPoint and required to bring own laptop with MS PowerPoint Installed.
“Ezekiel is highly proficient in the art of weaving design, storytelling and brand vision into visually compelling and emotionally engaging decks. He recently conducted a workshop and consultation session for our Accelerator Program where he shared his framework for creating effective presentations with the Startups in the program and met with them individually to provide greater insights for their decks. With his guidance, the Startups were able to elevate the design, story and brand vision of their decks and are now better prepared to take on future pitching sessions with their improved decks.”
Robbert Groenen, Director at One to Watch Myanmar
“Ezekiel conducted a presentation design workshop for us on 28th June 2019. During the workshop, Ezekiel provided insights on how we can improve our future decks. By using one of our previous decks for case studies, we were able to gain several actionable tips, such as How to attract and engage audiences from the start of the presentation, How to better structure the timeline for our decks, and How to use layouts to make content intuitively comprehensive for audiences. The management team which attended the seminar was very impressed with how structured the program was and being able to be applied immediately to any type of presentation. Ezekiel has created a truly masterful program. The WFA team would like to thank Ezekiel for the insights and will continue to send the middle management for this masterclass in the near future.”
Edmund Lim, Director at Wong Fong Academy
Personal Coaching by Industry Specialist: Mr Ezekiel Ho
Highly motivated and self-directed, Ezekiel believes in taking on challenges by the horns and overcoming self-imposed limits. He is a passionate advocate of continued Education and training, and effectively engages learners of all ages using creative facilitation methods.
A creative by heart, Ezekiel possesses close to 20 years of experience with Microsoft PowerPoint. He excels in designing creative presentations which showcase the strengths, brand heritage and unique selling points of businesses and professionals, and training speakers to channel their inner showman to create impactful presentation experiences for their audiences.
As the founder of MEISTERKLASSE, Ezekiel believes in helping professionals transform how they create and conduct presentations. To achieve this, he has participated in local and international conferences, as well as conducting workshops both locally and in Myanmar.
Applications of infographics
To understand how impactful infographics can be, we begin by examining 5 scenarios where the use of infographics could have made content more engaging for audiences. We will then explore the wide range of mediums where they can be used.
Five essential qualities of great infographics
Having awareness on the usefulness of infographics is not enough – we need to know how to create infographics as well. In this segment, you will be introduced to the 5 essential qualities of great infographics. Through case studies, we will introduce the role each of these 5 qualities has in giving an infographic impact.
Why use PowerPoint to create infographics?
From Canva to Adobe Illustrator, there are a wide range of tools available for creating infographics today, so why use Microsoft PowerPoint? In this segment, we explore the pros and cons of different web and software applications which can be used to create infographics
Conceptualizing audience-centric infographics
Great infographics don’t just look good, they must effectively capture and retain their target audience’s attention. In this segment, you will be introduced to a framework for identifying your target audience and tailoring your infographics to effectively capture and retain their attention.
Fundamentals of crafting unique infographics without relying on templates
Visually, effective infographics only have one thing in common –they do not look alike! Different situations call for different illustrations and layouts, great infographics are usually created from scratch and do not rely on templates. In this segment, you will learn how to use fundamental design principles to craft your own unique infographic from scratch.
Utilizing layouts to present content effectively
Gone are the days where content is presented in a single column format – the beauty of infographics lies in the unlimited possibilities in which content layouts can be used to guide how your audience absorbs and processes information. In this segment, you will acquire the know-how to create different types of professionally designed layouts and have a better understanding of how layouts can be used to guide your audience as they process content shown in your infographics.
Creating clutter-free, information-rich slides
The core purpose of infographics is to communicate information to your audience in a fun and interesting way – infographics overloaded with information are simply printouts with pictures. Having learnt how to establish the design language and create layouts for your infographics, this segment will introduce you to a framework for identifying, filtering and populating them with essential information, facts and figures without overwhelming your audience.
The rules of visual engagement for memorable infographics
Visuals are what make infographics engaging – but how do you apply visuals effectively to create a cohesive and immersive experience with your infographics? In this segment, you will be introduced to the fundamental rules of effective visuals for creating engaging infographics.