[Archive] Professional Certification in Google Ads (Display & Search)

Professional Certification in Google Ads (Display & Search)


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Even with all the new marketing channels that have changed the digital marketing landscape this past decade, Google Ads is still considered one of the essential marketing tools for numerous interactive and successful campaigns. Google Ads is a powerful online advertising platform utilised by many SMEs and MNCs worldwide. It has the potential to increase traffic, leads, conversions, and your return on investment (ROI). Paid traffic converts 50% better than free organic traffic and businesses see a 200% ROI when purchasing Google Ads. This makes Google Ads one of the most efficient means of advertising at your disposal. In this 2-day comprehensive step-by-step Google Ads course, you will learn how to create Google Search and Display Advertising campaigns from scratch, understand how Google Ads works and how to measure and fine-tune Google Ads campaign parameters for optimal results.

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