15
Oct 2019

Google Ads Fundamentals Certification

Course Information

Start Date15 Oct 2019, Tuesday
End Date16 Oct 2019, Wednesday
Time9am to 5pm
Venue100 Orchard Road, Concorde Hotel Singapore 238840
Fee$990 (excluding GST) Inclusive of refreshments, lunch, and course materials
ContactRoshini | 6720 3333 | roshini@aventisglobal.com
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INTRODUCTION

Google Ads is a powerful online advertising platform where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. Google Ads allows you to show your ads to the people who are likely to be interested in your products and services while filtering out folks who aren't. You can also track whether those people clicked your ads and give you the opportunity to reach potential customers as they use multiple devices — desktops, laptops, tablets, and smartphones. In this comprehensive 2-day step-by-step Google Ads (Formally Google AdWords) Fundamentals Certification course, you will learn how to create a Google Ads Search and Display advertising campaign from scratch, understand how Google Ads works, and how to measure and fine-tune Google Ads campaign parameters for optimal results.

Google Ads Fundamentals Certification

At the end of the 2nd day, you will undertake the Google Ads Fundamentals exam via the Google Academy for Ads platform. Upon achieving a passing score of at least 80%, you will attain a Google Ads Fundamentals Certification awarded by Google.

Upon passing the Google Ads Fundamentals exam, you still must pass any one of the following exams in order to attain the full Google Ads certification:

  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
Course Highlights

In this highly intensive course, you will learn:

  • How to set up a Google Ads Search and Display advertising campaign from scratch
  • How to manage Google Ads campaigns in-house or outsource to an external vendor
  • Hacks that Google don’t want you to know for the maximum ROIs
  • Techniques to measure, analyse, and optimise your campaigns based on insights from an industry expert
  • Successful digital advertising strategies to help you achieve your KPIs
  • How to perform detailed segmentation and organise the structure of keywords, ad creatives, and ad groups for targeting and optimal results
  • How to conduct effective and extensive keyword research with the Google Keyword Planner
Target Audience
  • Professionals in Marketing and Advertising
  • Entrepreneurs and Business Leaders
  • Individuals who wish to manage or execute Google Ads campaigns
Prerequisite

Participants must be in a marketing role and have a basic understanding of digital marketing. Basic computer knowledge is required. Participants are required to bring a laptop.

Course Outline
  • Google Ads Fundamentals
    • Introduction to Google Ads
    • Google Ads ecosystem (Search, Display, Video, etc)
    • Benefits of Google Ads
    • How the Google Ads auction works (Ad Rank, Quality Score)
    • Google Ads bidding models (CPC, CPM, CPA, CPV, etc.)
    • Google Ads account structure, billing & payment, account access levels, and interface
    • Keyword research & ad grouping
  • Campaign Creation
    • Campaign goals (Sales, Leads, Website Traffic, etc.)
    • Campaign types (Search, Display, Video, Shopping, App)
    • Targeting options (Keyword, Demographic, Device, Topic, Placement, Audience, etc.)
    • Ad types (Text, Image, Video, Shopping, App, etc.)
    • Writing effective text ads
    • Ad extensions
    • Setting up a Search and Display advertising campaign
  • Measurement & Optimisation
    • Setting up conversion tracking
    • Link Google Ads and Analytics
    • Understanding the key metrics
    • Campaign optimisation techniques for optimal results (Bid adjustments, Add negative keywords, Placement exclusion Automated bidding strategies)
Certified Google Ads and HubSpot Specialist: Gavin Choo

Gavin is a seasoned digital marketing entrepreneur, ACTA certified trainer, and consultant. He is passionate about showing business owners and brand marketers how to get results when it comes to search and digital marketing campaigns. He has 6 certifications across Google and Hubspot topics – AdWords Fundamental, AdWords Search, Google Analytics Individual Qualification, HubSpot Inbound Marketing, HubSpot Email Marketing, and HubSpot Content Marketing.

He founded several digital agencies and has worked in the industry for more than 10 years in various roles such as sales, marketing, and business development. He is highly motivated, warm, and genuinely wants to see his clients realise their growth opportunities online. Disruptive Digital, a full-service digital agency he co-founded, utilises a unique blend of strategy, creative, and technology, and data to help clients drive growth and competitive advantage.

Testimonials

“Gavin is a smart, objective oriented digital marketing trainer who can help companies and people achieve their full potential with his knowledge and insights”
Toh Xuhua, Athel Corporate Advisory

“A very helpful course to start running AdWords campaigns on your own as the practical aspects are covered. Very Straightforward!”
Angie Soo, Camford International College

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