Course Information

Start Date 4 Dec 2018, Tuesday
End Date 4 Dec 2018, Tuesday
Time 09:00 am to 05:00 pm
Venue 100 Orchard Road, Concorde Hotel Singapore
Fee $588 (Excluding GST) Inclusive of hotel buffet lunch, light refreshments and course materials
Contact 6720 3333 (Ms Rina) training@aventisglobal.com
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4
Dec 2018

Essential Business Writing Skills

INTRODUCTION

Practical Guide to Writing Clear and Concise Emails, Reports, Letters, Proposals, Presentations and Other Business Documents for Support Staff Clarity in business writing is not a luxury" Sir Richard Branson, Founder, Virgin Group In the workplace, your writing speaks volume about you. Whether you are crafting a three-line message or a 300-page report, you need to write in a polished, professional way regardless of your profession or position within the company. When you are fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. This is a fatal business mistake. If people cannot see you physically then they will start judging, you from the way you write and present your point of view electronically or otherwise. Writing professionally is a skill you must cultivate to succeed. You will lose time, money and influence if your e-mails, proposals and other important documents fail to win people over. Founder of Ogilvy and Mather, David Ogilvy mused: "People who think well, write well... Good writing is not a natural gift. You have to learn to write well". This high-impact workshop will show you how you can present yourself at the top of your game in every e-mail, memo, report and presentation.

Key Takeaways: Perfect Your Business Writing Skills

By the end of this result oriented workshop you will be able to:

  • Distil your message into a well targeted statement
  • Use language appropriately; write clearly, concisely and correctly
  • Bring a new level of confidence in your writing by acing the elements of style
  • Write for internal and external customers
  • Express appropriate tone in business writing
  • Get your message across while commanding respect and attention
  • Stop procrastinating and push past writer’s block
  • Master the tricks of editing your own writing
Workshop Outline: Must-Have Guide to Effective and Professional Business Writing

The importance of planning

  • Identifying your purpose
  • Reader analysis- who your audience is and what information to focus on

Thought Organization

  • Presenting key ideas-ascending and descending outlines
  • Content development-different styles of presenting reasoning
  • Calling to action: What are your readers supposed to do next?

Writing Essentials

  • The 7 Cs of Business Writing
  • Common Errors in Business Writing
  • Paragraph Content: Writing a single main idea in each paragraph
  • Paragraph Order: Presenting the subject coherently

Attitude and Perspectives for Impact and Persuasion

  • Stressing on positives to set a certain mood to evoke certain action in readers
  • Setting the tone to express your attitude toward the reader

Differences in Writing The 4 types of Business Communication

  • Results-Oriented Communication
  • Informational Communication
  • Negative Communication.
  • Persuasive Communication

Editing and Proofreading

  • Editing the introduction, format and conclusion
  • Editing sentences to make writing clear, concise, cohesive
  • Sounding more assertive and powerful with the active voice
  • Parallelism-persuade by adding balance and rhythm to sentences
  • Subject-verb agreement and pronoun referencing
Trainer Profile

Sandra Daniel holds a Master in Science (Training and Development) from University of Leicester (United Kingdom). She has been an adjunct tertiary lecturer and regional trainer since 2001. She is a specialist in areas of communication and speed reading.

As a trainer, Sandra has been designing, developing and delivering customized programs to various statutory boards, government-based organizations and private business enterprises. Some of organizations that have engaged her services are the Singapore Police Force, Singapore Prisons, Ministry of Home Affairs, Ministry of Defence, Singapore Armed Forces, Singapore General Hospital, Housing & Development Board, Land Transport Authority and Central Provident Funds Board.

Besides lecturing Sandra is also a courseware developer for speed reading from the following Universities:

  • TUM (Asia) German Institute of Technology
  • University of Glasgow
  • Singapore Institute of Technology
  • University of Liverpool
  • University of Manchester
  • University of Newcastle

To date, Sandra has published three books:

  • Impactful Academic Writing
  • Extremely Busy People’s Guide to Read faster, Memorize better and Think clearer
  • How to think critically with Sun Tzu Art of War Stratagems

Sandra also regularly contributes articles on management and learning to Straits Times Recruit.