Download Training Directory (2021) Download Now

May 2021

Effective Email Marketing Course For Businesses

Course Information

Start Date19 May 2021, Wednesday
End Date19 May 2021, Wednesday
Time9am to 5pm
VenueHoliday Inn Orchard City Centre
Fee$680 (excluding GST) Inclusive of refreshments, lunch, and course materials
ContactRoshini | 6720 3333 | training.aventis@gmail.com
Register Now
Get Group Quote
LIVE Stream


Are you sending email marketing campaigns out almost on a weekly basis and left hanging on wondering how effective the email campaign was?

Have you been sending email campaigns to stakeholders such as your colleagues or clients and have no clue why you have low open rates (less than 18%), and low click-through rates in your email campaign?

In this one-day email marketing course, you will learn how to create and implement an effective and successful email marketing strategy that grows your business. Digital Marketing Practitioner & Expert, Ms Charmaine Lee will also be sharing and demonstrating an amazing user-friendly and cost-effective email marketing platform (FREE for your first 1,000 email database) called MailerLite.

Course Highlights

In this engaging one-day course, you will:

  • Understand the importance of email marketing
  • Learn tips & strategies for email lead generation
  • Map an email marketing strategy for your organisation
  • Explore ways to collect and build your email database
  • Learn the elements of a high-performing email
  • Understand how email deliverability and design affect your email marketing ROI
  • Learn copywriting tips for successful email
  • Learn how to create banners using Canva
  • Explore MailerLite for email marketing
Target Audience
  • Professionals and individuals looking to boost their email marketing campaigns
  • Professionals in Marketing, Media, Communications, etc.
  • Professionals struggling with achieving results in their email marketing strategy

Participants are required to bring a laptop with internet connectivity for this training.

Course Outline
  • Importance of Email Marketing
  • Email Marketing Lead Generation
  • Effective & Successful Email Marketing Strategy
  • Contact Management & Segmentation
  • Elements of A High-Performing Email
  • Email Design
  • Call-To-Action (CTA)
  • Copywriting
  • Analytics and Reporting
  • Trainer Demonstration using MailerLite
  • Q&A
Digital Marketing Specialist: Charmaine Lee

Charmaine is the Founder & Chief Digital Marketing Officer at Sky Digital Agency and The Good Designers. She is a WSQ ACTA Certified Trainer and an Associate Adult Educator with Institute for Adult Learning (IAL). In the last 4 years, she has curated more than 12 different social media and digital marketing courses including Email Marketing, Instagram Marketing, Facebook Marketing, SEO, LinkedIn, Video Marketing and more.

Charmaine currently designs her training curriculum to introduce FREE social media and digital marketing tools to help entrepreneurs, business owners and SMEs get started with digital marketing. She designs, consults and trains marketing individuals and teams in digital marketing, helping them identify the key digital channels and areas of focus as SMEs across B2B and B2C including retail, F&B and eCommerce sectors.


“I’ve learnt a lot from the session on “Master Email Marketing with MailChimp” with Charmaine. She has shared many valuable tips and resources that are available for SMEs to tap on to start working on our email campaigns efficiently and effectively. Great stuff! Thank you, Charmaine, for your guidance and patience in answering every single question from all of us in class.”
Daphne Lim, Marketing Manager, Love Store It! & Space Next Door

“Charmaine from Sky Digital Agency’s Intro to MailChimp Course has helped me so much in reaching out to our donors and customers. She offers personal coaching service during the workshop for email marketing, which makes all the difference for each participant. Subsequent professional engagements for consultation with my team at Cru Singapore, proved beneficial especially with our upcoming adoption of e-commerce platform. Thanks, Charmaine, for all you’ve done for us!”
David Mak, Manager, Cru Singapore