Course Information

Start Date28 Jan 2019, Monday
End Date28 Jan 2019, Monday
Time09:00 am - 05:00 pm
Venue100 Orchard Road, Concorde Hotel Singapore
Fee$880 nett (Inclusive of hotel buffet lunch, light refreshments and course materials)
Contact6720 3333 (Ms Chye Fen)
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Jan 2019

Digital Recruitment Strategy


How Digital Recruitment Works & How Is It Affecting Your Hiring Process Recruitment has evolved over the years and today, the standard approach towards hiring is no longer going to help you attract the best talents. What do you need to do to further enhance your recruitment strategy in the digital age? How can you create a top-notch candidate experience with technology to separate yourself from competitors in the talent war?

The Best Social Media Recruitment Strategies

Recruitment and retainment is a top concern for most employers these days. Digital recruitment is mainly responsible for this as it is incredibly easy for online recruiters to find an employee profile, match their skills and experience to their employer and send quick message asking for a chat about new opportunity.

Simple Techniques on How to Successfully Integrate Social Media into Your Recruitment Strategy

As the landscape of recruiting changes, different methods are needed to reach talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the expertise to create a social media recruiting strategy. Let Mr Sam Neo, Chief People Officer of People Mentality Inc, a Human Resources (HR) platform set out to advocate a people-first mindset among leaders and organizations to help companies become an Employer of Choice in this digital age share with you highly practical tools and tips on how to attract talent in the digital age.

Key Takeaways
  • Learn how to Use Highly Effective Digital Recruitment Strategy to attract talent
  • How to effectively strategize the recruitment approach in today’s digital age
  • Latest Recruitment Tech tools in the market and its application
  • The importance of re-looking at the recruitment approach to have an edge in the talent war
  • Learn how to enhance employer branding, interviewing and onboarding of new talent
  • how to assess the ROI of the social media recruitment strategy.
Workshop Outline
  • Develop an understanding of how the latest HR Tech tools can help boost your recruitment strategy
  • Create the desired candidate experience through the use of technology
  • Align the current recruitment practice with the shift in market needs and talent profile
  • Build a brand ambassador program to scale up your recruitment efforts
Who Should Attend?

Ideal for all HR and recruitment professionals, and anyone responsible for talent strategy, this practical guide focuses on devising and implementing a social media recruitment strategy that works for your organization and is aligned with your recruitment objectives. This 1-day high impact workshop is also highly beneficial for all business owners, HR Managers, HR Executives, Talent Acquisition Specialists and Employer Branding Specialists who would like to know more on how to recruit the top choice talents using the digital strategies. These strategies help them to save time and save cost in the organisation.


“It was great having Sam coming over to IATA to share his thoughts on how to boost our mental wellness. This was done in conjunction with World Mental Health Day. What we enjoyed most was that Sam shared from his personal experience and not from something you can get off the shelf. His passion to develop people coupled with his clarity in his message makes you want to hear him out more. Thanks Sam!” – Adric Ong, Manager, Transformation and Products, IATA

“BreadTalk Bakery Division’s HR appointed Sam on a study to understand how our outlet staff salary and benefits compared with other similar competitors with similar employee profile and job scope.The team led by Sam assisting in the study were professional in their dealings, and listened to our needs, objectives and context. Hence, the outcome of the study was useful and easily internalised for our follow-up considerations and actions.” – Jethro Quek, Vice President HR, BreadTalk Bakery Division

Trainer Profile

Facilitator: Mr Sam Neo |Founder and Chief People Officer of People Mentality Inc | Millennial HR Thought Leader | Award-Winning HRBP | HR Avenger | Storyteller | Employer of Choice Advocate

Mr Sam Neo is the Founder and Chief People Officer of People Mentality Inc, a Human Resources (HR) platform set out to advocate a people-first mindset among leaders and organizations to help companies become an Employer of Choice. Sam is a HR professional with accelerated experience in market leading companies such as Keppel Corporation and Changi Airport Group. His burning passion for HR has seen him take on a diverse range of roles in areas of Employer Branding, Talent Management, Business Partnership, Talent Acquisition, Corporate Social Responsibility and Staff Engagement among others. Sam’s “Can-do!” attitude and curious mind has enabled him to successfully spearhead numerous new initiatives across his various stints. His strong belief in the potential of the profession is what drives him towards delivering excellence and great value to all his stakeholders. Besides securing MOM’s National Human Resource Scholarship in 2011, Sam’s contributions in the HR community was also recognized and in turn, awarded as one of the HR Rising Stars in 2016.

As a millennial HR thought leader, he has been invited by HRM Asia as a conference speaker at multiple events, including the HR Summit, and one of the featured bloggers to share his unique perspectives on HR trends as well as progressive HR practices.

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