Professional Certificate in Integrated Digital Marketing

The marketing environment today is complicated and scattered. Because of the abundance of numerous markets, platforms, and products, consumers are becoming desensitised to advertisements. So how do businesses cut through the clutter? How can they attract fresh clients while also making time and money savings? Integrated marketing is the solution.

This practical and intensive integrated digital marketing course provides you with a complete overview of the digital marketing landscape including the latest tools, techniques, and best practices. You will learn how to create, implement, and analyse an integrated digital marketing strategy. By the end of the digital marketing course, you will be able to understand and implement specific digital strategies to produce better results.

*Learners should have an internet-enabled laptop for this course.

• Gain an overview of the digital marketing strategy process
• Leverage online customer acquisition and engagement channels
• Gain an overview of some of the common metrics
• Understand data-driven marketing personalisation
• Learn how to select the right KPIs to measure online marketing performance
• Audit current approaches and identify areas for improving performance
• Be able to review performance indicators to measure the effectiveness of a digital marketing strategy

• Professionals from Corporate Communications, Digital Marketing, Marketing Communications, and Media
• Business Leaders and Owners who wish to learn to successfully integrate their digital marketing campaigns and plans
• Individuals with an interest to upgrade their digital marketing proficiency and skillset

“The trainer is able to show some real case studies and make them very relevant. The different tools are very useful and very eye opening.”

– Natalie Traub, Marketing Manager, German Centre for Industry and Trade

“The trainer brings about a wealth of experience that enriches the class discussions. The actual case studies by the instructor were useful during the training.”

– Genevieve Lee, Manager, National University of Singapore

“The trainer is a great teacher and is very open to responding to one’s question. He is also very knowledgeable on the topic!”

– Lucie Salou, Marketing Manager

Ivan Wong has over 20 years of experience in Business Consulting, Training, Search Engine Marketing, Conversion Optimisation and Digital Analytics. A certified accountant and programmer by training, he also has over 10 years of experience as a marketing trainer. Ivan is also one of the few Google-Appointed Regional Trainers that trains the official Google Ads, Analytics and Mobile Advertising courses.

Ivan is an external trainer and consultant for various organisations such as Google Mobile Labs, TheKnowledgeEngineers, General Assembly, Econsultancy and ClickAcademy Asia. Well-versed in both the technical and business aspects of digital marketing, his passion is to help organisations of all types to use digital marketing effectively, working with all sizes of businesses from SMEs through to clients as large as TripAdvisor, CNNGo, Decathlon International, Singapore Tourism Board, and American Express.