Professional Certificate in Data-Driven Marketing

Professional Certification in Data-Driven Marketing (Virtual)


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Learn How You Can Use Data From Your Online Campaigns to Make Better Data-Driven Decisions and Maximise Your ROI in This Data-Driven Marketing Course!

Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has ever occurred. Some of the benefits of data-driven marketing include efficient media buying, targeting the right consumers, and messaging audiences with relevant messages.

In this data-driven marketing course, you will learn to master the use of the Google Analytics Solutions Platform (Google Analytics, Google Tag Manager, Google Data Studio, Google Search Console, and Google Optimise) to correctly interpret data and apply decision making that will drive performance and return-on-investment (ROI) to achieve robust and sustainable business growth. You will also uncover practical execution strategies on how to test various digital channels for better outcomes. At the end of the data-driven marketing course, you will understand what levers and metrics count when evaluating your online performance and what you can do to apply what you’ve learned to future campaigns.

*Participants are required to bring an internet-enabled laptop.

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