Create Captivating and AI-Driven EDMs & Marketing Materials with Canva

Ever wondered how you can harness Canva’s potential beyond simply creating presentations?

This 2-day course equips you to efficiently design a variety of assets – from email campaign templates to social media posts, flyers, and banners – using Canva and AI.

Acquire the know-how to leverage AI tools from Canva and other sources to streamline your creative process, save time, and produce professional-quality visuals that get amplify key messages, all while maintaining brand consistency and visual appeal.

Whether you’re building a personal brand or managing company campaigns, this workshop provides the tools to create marketing materials that truly stand out.

By the end of this course, participants will be able to:

1.     Leverage Canva’s AI-powered tools to generate, structure, and format marketing content efficiently while maintaining brand authenticity and coherence.

2.     Customize Canva workspaces for different digital and print media formats, improving efficiency and simplifying workflow processes.

3.     Apply brand guidelines using Canva’s Brand Kit for design consistency while ensuring AI-generated outputs align with organizational messaging.

4.     Analyze and apply best practices in email design, marketing layouts, and CTA placement by integrating data-driven insights to enhance engagement.

5.     Design professional EDMs and marketing visuals optimized for readability, impact, and accessibility, while adapting content for different audience needs.

6.     Format and visualize text-heavy and data-driven content using infographics, charts, and structured layouts, ensuring clarity in communication.

7.     Proofread and refine AI-generated content to ensure branding accuracy and quality control while anticipating stakeholder queries about content integrity.

8.     Export optimized visuals for email, social media, and print distribution while evaluating different platform requirements and best practices.

This course is suitable for:

·      Marketing professionals and small business owners who need versatile and engaging design solutions

·      Social media managers seeking to produce consistent, branded content across platforms

·      Freelancers and consultants looking to enhance their service offerings with high-quality visuals

Pre-requisites

·      Participants should bring a laptop with internet access, along with a mouse for ease of design work. It is also recommended for participants to create a free Canva account prior to the workshop. No prior design experience is necessary, but basic computer literacy is required.

"We are so blessed, thankful and grateful to have Ezekiel as our trainer for the course. He is very patience & understanding, and is always there for us in solving teething issue that we encountered during our hands-on practice. We have a great time learning from an awesome trainer with in-depth skills. Loved the soft version of course materials. The hands-on practice of building a deck over the two days not only reinforced our learning of layering and color usage but also emphasized the importance of aesthetic design in our final presentations." - Maggie Yoe, Assistant Manager, MOH Holdings Pte Ltd

"Wonderful training by Ezekiel, smoothly combining both theory and practice, very useful information.. His adept use of various PowerPoint tools to enhance different elements of presentations was particularly noteworthy. I highly recommend taking this course as early as possible to refine and elevate your presentation decks." - Danielle Hong, Relationship Manager, AlTi Wealth Management (Singapore) Pte. Ltd.

“Ezekiel is very knowledgeable on tips and tricks for ppt, and very patient in guiding us along and providing guidance. He also made it a point to check in with participants frequently, which assured me of the progress of my learning.” – Gwendolyn Wong, Assistant Director, Ministry of Home Affairs

“Ezekiel is highly proficient in the art of weaving design, storytelling and brand vision into visually compelling and emotionally engaging decks. He recently conducted a workshop and consultation session for our Accelerator Program where he shared his framework for creating effective presentations with the Startups in the program and met with them individually to provide greater insights for their decks. With his guidance, the Startups were able to elevate the design, story and brand vision of their decks and are now better prepared to take on future pitching sessions with their improved decks.” – Robbert Groenen, Director, One to Watch Myanmar

Personal Coaching by Industry Specialist: Mr Ezekiel Ho

Ezekiel actively works with a variety of Southeast Asian MNCs, Startups, and Government-linked companies to create presentation decks that effectively communicate ideas and value propositions for Fundraising, Award Competitions, Pitching, Product and Service Sales, and Skill Development in a visually compelling and intuitive format.

A firm believer in the impermanence of design, he constantly explores and breaks down design trends from a wide spectrum of design mediums to understand how the concepts used can be applied to presentations. In addition to implementing his findings in the decks he creates for clients, Ezekiel is also passionate about imparting his observations on the latest design trends to working professionals through his workshops to transform how ideas and information are communicated in presentations.

To date, his courses have enabled professionals from organizations such as the American Embassy, a*Star, FairPrice, LTA, MHA, NUS, NAC, PMO, Schenker, SUSS, UOB, and more to create visually captivating and persuasive presentations for their audiences.