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7
Dec 2020

WSQ – Content Marketing Strategy

Course Information

Start Date7 Dec 2020, Monday
End Date8 Dec 2020, Tuesday
Time09:00 am to 06:00 pm
VenueOnline Learning
Fee$988 (Excluding GST)
Contact6720 3333 (Ms Rina) training.aventis@gmail.com
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LIVE Stream

Course Schedule

07 & 08 Dec 2020

10 & 11 Dec 2020

Fees and Grants

$1057.16 per participant (Inc. GST)

SMEs Company Sponsored Singaporean/PR only: $257.16 (Inc. GST).

SDF subsidy: WSQ Courses. For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

Applicants may use SkillsFuture Credit for this course. Click here to register

Course Session: 07 & 08 Dec 2020 (Mon & Tue) | 10 & 11 Dec 2020 (Thu & Fri)

Introduction

Have you every scrolled through your Facebook feed and paused to click on the read more button of a post to find out more about it? Were you also captivated by some images or videos in your feed and stopped scrolling to have a better look at those posts? Or perhaps you found that some of the content was entertaining or offered good advice and proceeded to share them with your friends? Content created as part of a good content marketing strategy will capture the eyeballs of its intended audience. It will also encourage audience engagement with the content to create awareness of your brand. Having a good content marketing strategy can help increase brand awareness and following to drive profitable customer actions.

Course Objectives

In our 2-day ‘Content Marketing Strategy’ course, you will be taught how to create a mind map of the needs and wants of targeted buyer personas to facilitate the curation and scheduling of various content posts aimed at increasing engagement with these personas. You will also learn about the key ingredients of good copy-writing to create compelling posts that will encourage engagement with your intended audiences.

Our trainer will also guide you to appropriately sequence these posts with industry recognized marketing tools and the best practices to facilitate a seamless content marketing management process. Finally you will get tips on how to re-purpose existing content into other shareable content types for various marketing platforms.

Key Takeaways

At the end of the course, you will be able to:

  • Recognize the importance of customizing content pieces to their targeted audience to drive profitable customer actions
  • Employ best practices for your content marketing management process
  • Recognize how existing content can be repurposed into other shareable content types for multiple marketing platforms
  • Create engaging content posts for your targeted buyer persona based on their needs and wants
  • Recognize the 5 important elements of copy-writing to create compelling content for your posts
  • Sequence content posts using industry recognized marketing tools

Participants are encouraged to attend our suite of digital marketig courses such as Developing Integrated Digital Marketing Strategy, Search Engine Optimization, Digital Advertising, Social Media Marketing and Digital Marketing Analytics. These courses will provide an in-depth perspective on how to create a digital marketing strategy, drive free and paid traffic to your websites and track the performances of your digital marketing campaigns.

Course Outline

Content Marketing Objectives
• Concept of content marketing
• Benefits of content marketing
• Determining focus of content piece
• Setting SMART content marketing goals & objectives
• Choosing your content marketing platform
• Using content to build and maintain following on social media

Content Marketing Trends
• Content marketing best practices
• Emerging trends in content marketing delivery

Pre – Content Marketing (Planning)
• Creating buyer personas
• Generating content to engage buyer personas
• Types of content to post
• How often to post
• Content marketing life cycle
• Managing a content marketing schedule

During – Content Marketing (Writing)
• Aligning content with business goals
• Key elements of enticing and compelling copy

Post – Content Marketing (Editing)
• Structuring and sequencing posts
• Automating delivery of posts to targeted buyer personas

Who Should Attend

Prerequisites: Participants need to have basic computer knowledge to navigate the Internet for research purposes and basic Microsoft Word and Excel skills.

Participants are highly encouraged to bring their personal laptops so that recommended marketing tools and their respective passwords can be saved on their own laptops to make it more convenient for the next login. Should participants choose not to bring their personal laptops, @ASK Training will provide each participant with a laptop for the duration of the course.

Participants need to have basic computer knowledge to navigate the Internet for research purposes and basic Microsoft Word and Excel skills.
Participants are highly encouraged to bring their personal laptops so that recommended marketing tools and their respective passwords can be saved on their own laptops to make it more convenient for the next login. Should participants choose not to bring their personal laptops, @ASK Training will provide each participant with a laptop for the duration of the course.

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