Course Information

Start Date 22 May 2019, Wednesday
End Date 23 May 2019, Thursday
Time 09:00 am - 05:00 pm
Venue 100 Orchard Road, Concorde Hotel Singapore 238840
Fee $880 (excluding GST) Inclusive of 2 coffee breaks with refreshments and catered/buffet lunch
Contact Roshini | 6720 3333 | roshini@aventisglobal.com
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22
May 2019

Rethinking Your Business Strategy with Blue Ocean Thinking

INTRODUCTION

Today’s business environment is highly complex and dynamic which has resulted in a huge increase in uncertainties and risks at the front-end of innovation. Lucrative growth opportunities are everywhere but are seldom obvious. Gone are the days when an organisation’s best growth trajectory can be known in advance, allowing long-term strategic planning to drive growth. To succeed in today’s competitive business environment, businesses must continually experiment with different ways to be innovative with their business models. This 2-day program aims to help you develop the confidence and skills you need to drive strategic value innovation within your organisation. You will learn how to think out of the box, deploy new business frameworks, and develop your ability to innovate strategically. You will also discover thought leadership and strategic tools to allow you to be a strategic leader and bring strategic growth to your business.

Key Takeaways
  • Understand the key concepts of strategic value innovation and its application
  • Gain the ability to use Blue Ocean Thinking and business model thinking to describe how an organisation creates, delivers, and captures value
  • Generate business models using the Business Model Canvas and Value Exchange Mapping
  • Understand how to evaluate business models
  • Learn how to apply various innovation concepts and tools to identify, design, and commercialise products and/or services
  • Understand the challenges of business model innovation and solutions to overcome them
Who Should Attend
  • Business Leaders, Owners, and Entrepreneurs
  • Managers and Executives of all levels
  • Consultants, Lecturers, and Trainers
  • Professionals with an interest in Blue Ocean Thinking and strategy
Organisational & Leadership Coach: Dr Patrick Chan

Patrick is a multi-disciplinary and accomplished finance educator, accredited mediator, and a positive psychology coach with a proven success record. Over the past 20 years, he has held various positions in Nanyang Polytechnic, Nanyang Technological University, SIM University, and RMIT as an educator. He has also authored five bestselling books including ‘Beyond The Blue: In Search of Blue Oceans’, ‘5 H.E.A.R.T. Beats of Happiness: The Science to be Happier’, ‘Leading & Managing Organizational Behavior’, and ‘Managing Your Personal Finance’.

Patrick has a vast client portfolio which includes AIA Financial Health Academy, Manulife, Ministry of Home Affairs, NTUC Income, Pilfzer Singapore, Prudential Assurances, INSEAD, Ministry of Defence, Singapore Airlines, Singapore Armed Forces, Singapore Prisons Services, and YMCA.

Program Outline
  • The Business Model Concept and Structure
    • What is a business model and why is it important?
    • The Business Model Canvas – explore the nine building blocks
    • The types of business models and patterns
    • Value Exchange Mapping – capture your business model interactions
    • The business model with Blue Ocean Thinking as a contemporary strategy tool
  • Business Model Mechanics
    • Business model ideation process and visual thinking
    • Prototyping business models and good design principles
    • Business Model Canvas and Value Exchange Map examples
  • Evaluating Business Models
    • Assessing business model risks
    • Why business models fail with Scenario Planning
  • Business Model Innovation
    • What is business model innovation and why is it a powerful growth strategy?
    • Business mode improvement vs. extension vs. innovation
    • The different forms of business model innovation
    • Case examples of business model innovation
    • The “jobs to be done” concept and the Customer Value Designer tool
  • Business Model Innovation Techniques
    • Entry points into business model innovation
    • The business model innovation process
    • Testing business model assumptions and hypotheses
  • Overcoming Barriers to Business Model Innovation
    • Why it is difficult to change an existing business model
    • Escaping the Red Ocean Effect and dominant logic
    • Breaking out of the competency trap

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