AI Frontier Masterclass: Harnessing Generative AI for Business Innovation

Join us for an immersive workshop where we'll delve into the power of generative AI to fuel innovation and drive success in business decision-making, new product/service development, and digital marketing. Learn how to unlock untapped potential, unleash creativity, and stay ahead of the curve in today's rapidly evolving business landscape.

This workshop will explore the transformative potential of generative AI in driving innovation across business decision-making, product/service development, and digital marketing. Participants will learn practical strategies for leveraging AI-generated insights to unlock new opportunities and gain a competitive edge in today's dynamic marketplace.

Innovation Unleashed: Leveraging Generative AI for Business Success & Strategic Thinking 

Dive into the realm of generative AI and discover how it can revolutionize business strategies, product/service development processes, and digital marketing campaigns. This workshop will equip attendees with the knowledge and tools needed to harness the full potential of AI-driven insights and predictive analytics for sustainable growth and development.

Upon completion of this workshop, you would be able to:

• Gain a working understanding of generative AI and its core concepts, including Natural Language Processing (NLP), Machine Learning (ML), and Large Language Models (LLM), within the context of business management, product development, and digital marketing. 
• Unlocking Potential: How to use Generative AI for Business Decision making, new Product & service Development, and Digital Marketing. 
• Explore real-world case studies and examples showcasing the practical applications of generative AI in driving business innovation, streamlining product development processes, and optimizing digital marketing campaigns.
• Learn how to effectively integrate generative AI technologies into business strategies, leveraging AI-generated insights and predictive analytics to make informed decisions, identify market trends, and capitalize on emerging opportunities.
• Acquire practical skills and techniques for implementing generative AI solutions in diverse business contexts, from generating creative content and personalized recommendations to automating routine tasks and enhancing customer experiences.
• Develop a strategic mindset for navigating the ethical and regulatory considerations associated with the use of generative AI in business, ensuring responsible and sustainable implementation while maximizing the benefits of this transformative technology.

Don't miss this opportunity to gain valuable insights and practical strategies for harnessing the transformative power of generative AI in business management, product development, and digital marketing. Join us and unlock new possibilities for innovation and growth in your organization!

• Senior officers, policy makers, Business leaders and executives seeking to stay ahead of the curve in technology-driven innovation.
• HOD, Product managers and developers eager to explore new avenues for product ideation and development.
• Marketing professionals looking to harness the power of AI to amplify their digital marketing efforts.
• Entrepreneurs and startups interested in leveraging cutting-edge technologies to disrupt traditional business models.
• Anyone curious about the intersection of AI and business and eager to explore its potential applications in diverse industries.

Recent Publications 

Liu, W., & Yao, M. (2023). Gender identity and influence in human-machine communication: a mixed-methods exploration. Computers in Human Behavior, 144 107750.  

Liu, W., & Yao, M., Andrea Guzman, Rhonda McEwen, & Steve Jones (Ed.) (2023). Human-Machine Communication in Marketing and Advertising. The SAGE Handbook of Human-Machine Communication Sage.

Liu, W., & Yao, M. (2023). "Can you tell me about yourself?” The Impacts of Chatbot Names and Communication Contexts on Users’ Willingness to Self-Disclose Information in Human-Machine Conversations. Communication Research Report, Taylor & Francis, 40 (3), 122-133.  

Aboujaoude, E., Kuss, D., Yao, M., & Leung, L. (2022). Online Psychology Beyond Addiction and Gaming: A Global Look at Mental Health and Internet-Related Technologies. Frontiers Media.  

Chen, C., & Yao, M. (2022). Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation. Psychology & Marketing.

Lee, S., & Yao, M. (2021). Expressing unpopular opinion or trolling: Can dark personalities differentiate them? Telematics & Informatics.  

Hu, X., & Yao, M. (2021). Judging a book by its cover: Investigating consumer responses toward social cue in social media influencer marketing. Journal of Media Business Studies.  

Speaker: Professor Mike Yao; Director of the Institute of Communications Research, University of Illinois Urbana-Champaign (USA)

• Ph.D. Communication, University of California, Santa Barbara 
• B.A. Psychology & Film Studies double majors, University of California, Santa Barbara

Professor Mike Yao is an internationally renowned speaker and research in the area of Impact of technology on communication and Yao’s research focuses on the social and psychological impacts of interactive digital media. He conducts research and writes on a variety of topics such as online behavior, digital literacy, and computer-mediated communication. 

He is also part of Media, Technology, and Social Behavior (MTSB) Research Lab at the University of Illinois, Urbana-Champaign is dedicated to transdisciplinary explorations at the interactions of technology, society, and human communication. We study how people use and interact with new tech, how it shapes our social behaviors, and the ways we communicate in these digital spaces.

His current interest is in how users perceive and manage personal boundaries on social media. Specifically, he examines people’s attitudes, beliefs and self-protective behaviors related to online privacy from a psychosocial perspective by considering the influence of cognitive appraisal, social norm, and individual differences. A second area of Mike’s active research is the psychological impacts of digital media use. He examined the influence of various interactive media, such as video games and social media, on users’ online and offline social behavior. He is currently trying to extend this line of research to developing an integrated theory of digitally mediated human behavior.