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Jun 2021

7- Step Method to Successful Business Writing: A Skill for Administrative Support Professionals (LIVE Stream)

Course Information

Start Date 7 Jun 2021, Monday
End Date 7 Jun 2021, Monday
Time 09:30 am - 04:30 pm
Venue Online Live Streaming (Zoom)
Fee $580 (Excluding GST), Inclusive of e-certificate and e-materials
Contact 6720 3333 (Ms Chye Fen) training.aventis@gmail.com
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LIVE Stream


Practical Guide to Writing Clear and Concise Emails, Reports, Letters, Proposals, Presentations and Other Business Documents for Support Staff Clarity in business writing is not a luxury" - Sir Richard Branson, Founder, Virgin Group


In the workplace, your writing speaks volume about you. Whether you are crafting a three-line message or a 300-page report, you need to write in a polished, professional way regardless of your profession or position within the company. When you are fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. This is a fatal business mistake. If people cannot see you physically then they will start judging, you from the way you write and present your point of view electronically or otherwise. Writing professionally is a skill you must cultivate to succeed. You will lose time, money and influence if your e-mails, proposals and other important documents fail to win people over. Founder of Ogilvy and Mather, David Ogilvy mused: “People who think well, write well… Good writing is not a natural gift. You have to learn to write well”.

This high-impact workshop will show you how you can present yourself at the top of your game in every e-mail, memo, report and presentation.

Key Takeaways: Perfect Your Business Writing Skills

By the end of this result oriented workshop you will be able to:

  • Distil your message into a well targeted statement
  • Use language appropriately; write clearly, concisely and correctly
  • Bring a new level of confidence in your writing by acing the elements of style
  • Write for internal and external customers
  • Express appropriate tone in business writing
  • Get your message across while commanding respect and attention
  • Stop procrastinating and push past writer’s block
  • Master the tricks of editing your own writing
Workshop Outline: Must-Have Guide to Effective and Professional Business Writing

The importance of planning

  • Identifying your purpose
  • Reader analysis- who your audience is and what information to focus on

Thought Organization

  • Presenting key ideas-ascending and descending outlines
  • Content development-different styles of presenting reasoning
  • Calling to action: What are your readers supposed to do next?

Writing Essentials

  • The 7 Cs of Business Writing
  • Common Errors in Business Writing
  • Paragraph Content: Writing a single main idea in each paragraph
  • Paragraph Order: Presenting the subject coherently

Attitude and Perspectives for Impact and Persuasion

  • Stressing on positives to set a certain mood to evoke certain action in readers
  • Setting the tone to express your attitude toward the reader

Differences in Writing The 4 types of Business Communication

  • Results-Oriented Communication
  • Informational Communication
  • Negative Communication.
  • Persuasive Communication

Editing and Proofreading

  • Editing the introduction, format and conclusion
  • Editing sentences to make writing clear, concise, cohesive
  • Sounding more assertive and powerful with the active voice
  • Parallelism-persuade by adding balance and rhythm to sentences
  • Subject-verb agreement and pronoun referencing
Trainer Profile

Business Communication and Management Consultant: Ms Caroline Dawson

Caroline Josephine Dawson is the Director of CD Training Works, a consultancy firm that offers training solutions to organisations. She has more than 10 years of invaluable experience in teaching business, environmental and technical communication and 12 years in the field of journalism and publishing.

Caroline’s professional work experience as a Corporate Trainer has required her to market the value of her programs and persuade clients to value and understand the urgency of good communication skills in the workforce. She has also conceptualised, produced and delivered courses such as written and oral presentation skills, communication relationship management, business communication, customer service, team-building and administered psychometric profiles, among others. Her experience in working with public and private sector training has become one of her training strengths. Participants of her training courses attest to her motivational, instructional and highly experiential training methodology.

Caroline is also Advisor to the SMGM Foundation, India and Member of the Business and Professional Women’s Association (S) 3rd Chapter and Society of Singapore Writers.