Content Marketing. In recent years, this term has been overly used, abused, and confused with other forms of marketing. What exactly is content marketing and why should businesses pay closer attention to it?This article breaks down the definition of content marketing,...
“Data” is hot right now and you’re probably looking at how you can arm yourself with the skills and knowledge to work with data. You’ve also probably seen these terms – “data analytics” and “data visualisation”. But, what do these terms actually mean? Do they mean the...
What is Robotic Process Automation – RPA UiPath?Robotic Process Automation – RPA UiPath is the technology that allows anyone today to configure computer software, or a “robot” to emulate and integrate the actions of a human interacting within digital systems to...
It’s no secret that traditional forms of marketing are less effective than they once were for reaching your audience and converting leads into customers. That’s why content marketing has become a popular way for businesses to reach and engage their target...
It’s no secret that LinkedIn is the top professional social networking site in the world. On the face of it, a LinkedIn profile may simply seem like an online CV, but on a platform where scores of employers are looking for prime candidates every day, it’s...
From memes to viral comedy videos and dances, TikTok is all the rage these days and it is taking the world by storm.When you think of TikTok, the image that comes to mind is teenagers and young adults who enjoy short comedic videos. While that is true, studies also...
