Case Study 2 (PSB Academy)


Client Background

PSB beginnings dates back to 1964 in Singapore. A small Productivity Unit was set up in the Economic Development Board. In 1996, NPB and Singapore Institute of Standards and Industrial Research (SISIR) merged to form the Singapore Productivity and Standards Board (PSB). In 2000, PSB-IPT launched its first post-graduate program, Masters of Business Administration with University of Nottingham, UK. As part of the government’s restructuring efforts, PSB was corporatized in 2001, and IPT-PSB was renamed PSB Academy. The mission given was simple yet challenging – To upgrade the knowledge and skills of Singapore’s workforce in order to meet the needs of the growing economy. It is now one of the leading private educational institutions in Singapore offering both full-time and part-time courses, from certificates and diplomas to degree programs.

Client Need – Current Challenges

A fraction of its employees had serve the company since the early days as a government linked agency, prior to the restructuring in 2001. Some of the officers serve as key appointment holders. Over the years the company had grown bigger and more staff joined the company. As more Gen X and Gen Y joined the company, the dynamics of the company changed which required different ways of managing the staff. Communication styles were also changing. Nonetheless, no specific effort was made to address these changes and as a result misunderstanding arose and tensions between staff and departments built up.

Approach and Mapping – Our Solution

Aventis Learning Group held a discussion with the representative from the company to understand the challenges faced. Sensitive relationships were also made known to allow the consultant to design the course materials and planned the course delivery tactfully and with care. The successful delivery of this program was especially important as it not only help reduce tension amongst the participants in the class but at the same time help build trust and understanding amongst the participants.


Results & Testimonials

At the end of this course, almost all the participants wanted to recommend this workshop to their fellow colleagues. The participants were opened up and relationships rekindled. Participants also able to pick up new skills in handling difficult employees if needed. Below were some feedback received

  • I am better mentally prepared in anticipating different opinions and ideas and being analytical towards the type of response that best suits the situations;
  • Able to apply situational leadership and the empowerment of staff ;
  • Apply different prospective learnt in this course in managing staff and co-workers.
  • Manage staff more effectively by understanding and avoiding beliefs / perceptions;
  • Do SWOT analysis of staff; learn not to be prejudice based on our preference
  • Don’t judge the person

Other feedback about the course were: 1) “Like the sharing of real life experiences and relational situation / suggestions.” 2) “Glad to have learned from the trainer with good experience to share”

Meet Our Expert: Mr Gregory Chua

gregory-profileGregory is a highly dynamic facilitator who brings with him a wealth of experience in the field telephone techniques to face-to-face communication skills. Gregory spent over 13 years in a local leading business and credit information service provider as a Senior Account Manager, where he was tasked with group’s services ranging from business/credit information to debt recovery and account receivables management. He has been providing training to numerous  government ministries and statutory boards, Multi-National Corporations as well as Small & Medium-sized Enterprises. Some of these include Ernst & Young, BP Singapore, ExxonMobil Asia Pacific, NTUC Income, Hong Leong Asia, Hong Leong Finance, Singapura Finance, Epson Singapore, Chubb Singapore, Tuas Power, Societe Generale, Gleneagles Hospital, National Cancer Centre, National Heart Centre, National University Hospital, J.V. Fitness (California Fitness Centre), Starhub Ltd, Pacific Internet, Tenet Insurance, QBE Insurance (Intl), Maybank, OCBC Bank, HSBC, RHB Bank, ECICS Ltd, Cycle & Carriage Industries & many others.