A company website is more essential in current times of digitalization more so than ever. It can be used to promote your business, products or services, collect feedback, create hype for a new product or service, improve branding, and increase credibility.
The creation of a website is not as difficult as it seems to be. With advanced technology and innovation, you no longer need to be equipped with coding skills (although it will be a boon!) to create a company website. Website creation platforms like WordPress(with plugins), Wix, Webnode, Weebly and more, allows users to build their own desired website with a drag and drop function.
Here are 5 reasons why you should create a website for your business.
- Builds credibility
A dedicated website for your business enhances the credibility of your work. It showcases a variety of services or products that they can choose from and make their purchase instantly. On your website, you can also include feedback and ratings received from your customers to further enhance your credibility. It also includes your business hours so this allows visitors to contact you without any issues.
- Improve your online presence
Most of the customers search for a specific product or service online. With the optimization of keywords to improve your Search Engine Optimization (SEO), Google and other search engines will pick up keywords from your website and promote it under certain keywords. Consumers are more likely to make their purchase decision after they have research online. If your business is not found on search engines, it essentially does not exist online.
- Improve branding
Websites are part of branding. You can feature your corporate colors and design that your consumers can associate you with. With the flexibility to customize your website as interactive, informative or simply visibly aesthetic can significantly boost your customer’s user experience. Some notable websites that revolve their branding around their website are Apple, Paypal, Reebok and Grab.
- Competitive advantage
In this current world of digitalization, most brick-and-mortar businesses are forced to transform their business online or shut down permanently due to Covid-19. A website gives you the competitive advantage over your competitors who do not have an online website that your target audience can visit. To attract potential consumers, you will need a website to do the promotion for you. With all the information provided on your website, your visitors can not only learn about your products or services, but it also reflects your culture, personality and even your social services. The more your consumers can relate to your business, the higher chance they will be a loyal customer.
- Collect data
Through the use of Google Analytics, you will be able to determine the level of interest and focus areas of your target audiences. You will be able to analyze their purchase and browsing behaviour and determine what motivates them. Moreover, there are plenty of features you can leverage on Google Analytics to analyze your customers. A defined target audience can increase efficiency for your targeting efforts.
A Facebook page can also be used as a replacement for your website. It has similar functionalities as a website except for the efficiency of a transaction. If you are selling a product, ideally your transactions should be done over a website.
Create your own website
To learn more about the creation of a website, you can develop your own in our Part-Time Graduate Diploma in Digital Transformation and Innovation. In this online program, you will learn how to create a Search Engine Optimized (SEO) website with the guidance of our industry expert faculties. For more information on our program, kindly contact our program owner at 9384 2258 or email firstname.lastname@example.org.