12 Jun 2019 (Wed)
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Essential Business Writing Skills

Go Ahead: Write Professionally and Create an Impact!

Course Information
  Date   12 Jun 2019 (Wed)
  Venue   100 Orchard Road, Hotel Concorde
  Time   9am to 5pm
  Fees   $580 nett
Inclusive of 2 coffee breaks, light refreshments and buffet lunch

Contact Chye Fen 6720 3333
or email:


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Practical Guide to Writing Clear and Concise Emails, Reports, Letters, Proposals, Presentations and Other Business Documents

In the workplace, your writing speaks volume about you. Whether you are crafting a three-line message or a 300-page report, you need to write in a polished, professional way regardless of your profession or position within the company. When you are fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. This is a fatal business mistake. If people cannot see you physically then they will start judging, you from the way you write and present your point of view electronically or otherwise. 

Writing professionally is a skill you must cultivate to succeed. You will lose time, money and influence if your e-mails, proposals and other important documents fail to win people over. Founder of Ogilvy and Mather, David Ogilvy mused: "People who think well, write well... Good writing is not a natural gift. You have to learn to write well". 

This high-impact workshop will show you how you can present yourself at the top of your game in every e-mail, memo, report and presentation.

Key Takeaways: Perfect Your Business Writing Skills

By the end of this result oriented workshop you will be able to:

  • Distil your message into a well targeted statement
  • Use language appropriately; write clearly, concisely and correctly
  • Bring a new level of confidence in your writing by acing the elements of style
  • Write for internal and external customers
  • Express appropriate tone in business writing
  • Get your message across while commanding respect and attention
  • Stop procrastinating and push past writer's block
  • Master the tricks of editing your own writing
Workshop Outline: Must-Have Guide to Effective and Professional Business Writing

The importance of planning

  • Identifying your purpose
  • Reader analysis- who your audience is and what information to focus on

Thought Organization
  • Presenting key ideas-ascending and descending outlines
  • Content development-different styles of presenting reasoning
  • Calling to action: What are your readers supposed to do next?

Writing Essentials
  • The 7 Cs of Business Writing
  • Common Errors in Business Writing
  • Paragraph Content: Writing a single main idea in each paragraph
  • Paragraph Order: Presenting the subject coherently

Attitude and Perspectives for Impact and Persuasion
  • Stressing on positives to set a certain mood to evoke certain action in readers
  • Setting the tone to express your attitude toward the reader

Differences in Writing The 4 types of Business Communication
  • Results-Oriented Communication
  • Informational Communication
  • Negative Communication.
  • Persuasive Communication

Editing and Proofreading
  • Editing the introduction, format and conclusion
  • Editing sentences to make writing clear, concise, cohesive
  • Sounding more assertive and powerful with the active voice
  • Parallelism-persuade by adding balance and rhythm to sentences
  • Subject-verb agreement and pronoun referencing
Meet the Industry Expert: Ms Sandra Daniel

Sandra Daniel is an ACTA-Certified trainer and holds a Master in Science (Training and Development) from University of Leicester. She is a dynamic and entertaining trainer/speaker in areas of communication strategies, leadership management as well as personal and organization productivity.

As a corporate trainer, she has been guiding various statutory boards, government-based organizations and private business enterprises in recognizing opportunities to function proficiently in competitive environments. Some of her workshops and public seminars include clients from diverse industries namely Citibank, Supreme Court, Neptune Orient Lines Ltd, National University Hospital, Singapore Police Force, Quantum Automation, OCBC, Singapore Tourism Board, Ministry of Home Affairs, Ministry of Finance, Singapore General Hospital, HDB, Intellectual Property of Singapore, LTA, Singapore Medical Council, CPF, Hilton Hotel and Ministry of Manpower.

Apart from being a corporate trainer, Sandra is an adjunct lecturer with SIT, University of Liverpool, NTU and SUSS. She designs, develops and lectures topics on Leadership, Creative and Critical Thinking, Communication Skills, Creative Thinking in Problem Solving and Decision Making and Research Methodologies.

A managing partner of Lateral Solutions Consultancy, Sandra provides a platform for industries to operate within various effective frameworks that integrate growth and success. Her real-world experiences with these clients place her in a better strategic position as a corporate trainer as she stays current on issues to cultivate specific skills and knowledge related to promoting employee development.

Sandra regularly contributes articles on management, leadership, communication skills and effective learning strategies to Straits Times Recruit.

To date, Sandra authored and co-authored several books namely, How to Think Critically with Sun Tzu Art of War Stratagems, Impactful Academic Writing and Extremely Busy People's Guide to Read Faster and Memorize Better and Think Clearer.

Don't Miss It - Register Today!

Please contact Chye Fen (65) 6720 3333 or
email: chyefen@asm.edu.sg

Date 12 Jun 2019 (Wed)
Venue Hotel Concorde, Orchard Road
Time 9.00am to 5.00pm
Fee $580 nett
Inclusive of 2 coffee breaks, light refreshments and buffet lunch
Enquiries Please contact Chye Fen (65) 6720 3333 or
email: chyefen@asm.edu.sg

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