14 Jul 2017 (Fri)
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Essential Business Writing Skills
Go Ahead: Write Professionally and Create an Impact!
Course Information
  Date   14 Jul 2017 (Fri)
  Venue   100 Orchard Road, Concorde Hotel Singapore
  Time   9am to 5pm
  Fees   $588 (exclusive of GST)| $352.80 After PIC Grant of 40%
Inclusive of 2 coffee breaks, light refreshments and buffet lunch
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Contact Grace at (65) 6720 3333 or email: grace@aventisglobal.edu.sg

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Practical Guide to Writing Clear and Concise Emails, Reports, Letters, Proposals, Presentations and Other Business Documents for Support Staff

Clarity in business writing is not a luxury" Sir Richard Branson, Founder, Virgin Group

In the workplace, your writing speaks volume about you. Whether you are crafting a three-line message or a 300-page report, you need to write in a polished, professional way regardless of your profession or position within the company. When you are fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. This is a fatal business mistake. If people cannot see you physically then they will start judging, you from the way you write and present your point of view electronically or otherwise.

Writing professionally is a skill you must cultivate to succeed. You will lose time, money and influence if your e-mails, proposals and other important documents fail to win people over. Founder of Ogilvy and Mather, David Ogilvy mused: "People who think well, write well... Good writing is not a natural gift. You have to learn to write well".

This high-impact workshop will show you how you can present yourself at the top of your game in every e-mail, memo, report and presentation.


Key Takeaways: Perfect Your Business Writing Skills


By the end of this result oriented workshop you will be able to:

  • Distil your message into a well targeted statement
  • Use language appropriately; write clearly, concisely and correctly
  • Bring a new level of confidence in your writing by acing the elements of style
  • Write for internal and external customers
  • Express appropriate tone in business writing
  • Get your message across while commanding respect and attention
  • Stop procrastinating and push past writer’s block
  • Master the tricks of editing your own writing

Workshop Outline: Must-Have Guide to Effective and Professional Business Writing


The importance of planning

  • Identifying your purpose
  • Reader analysis- who your audience is and what information to focus on

Thought Organization
  • Presenting key ideas-ascending and descending outlines
  • Content development-different styles of presenting reasoning
  • Calling to action: What are your readers supposed to do next?

Writing Essentials
  • The 7 Cs of Business Writing
  • Common Errors in Business Writing
  • Paragraph Content: Writing a single main idea in each paragraph
  • Paragraph Order: Presenting the subject coherently

Attitude and Perspectives for Impact and Persuasion
  • Stressing on positives to set a certain mood to evoke certain action in readers
  • Setting the tone to express your attitude toward the reader

Differences in Writing The 4 types of Business Communication
  • Results-Oriented Communication
  • Informational Communication
  • Negative Communication.
  • Persuasive Communication

Editing and Proofreading
  • Editing the introduction, format and conclusion
  • Editing sentences to make writing clear, concise, cohesive
  • Sounding more assertive and powerful with the active voice
  • Parallelism-persuade by adding balance and rhythm to sentences
  • Subject-verb agreement and pronoun referencing

Meet the Industry Expert: Ms Sandra Daniel
Sandra Daniel holds a Master in Science (Training and Development) from University of Leicester (United Kingdom). She has been an adjunct tertiary lecturer and regional trainer since 2001. She is a specialist in areas of communication and speed reading.

As a trainer, Sandra has been designing, developing and delivering customized programs to various statutory boards, government-based organizations and private business enterprises. Some of organizations that have engaged her services are the Singapore Police Force, Singapore Prisons, Ministry of Home Affairs, Ministry of Defence, Singapore Armed Forces, Singapore General Hospital, Housing & Development Board, Land Transport Authority and Central Provident Funds Board.

Besides lecturing Sandra is also a courseware developer for speed reading from the following Universities:
  • TUM (Asia) German Institute of Technology
  • University of Glasgow
  • Singapore Institute of Technology
  • University of Liverpool
  • University of Manchester
  • University of Newcastle
To date, Sandra has published three books:
  • Impactful Academic Writing
  • Extremely Busy People’s Guide to Read faster, Memorize better and Think clearer
  • How to think critically with Sun Tzu Art of War Stratagems
Sandra also regularly contributes articles on management and learning to Straits Times Recruit.

Don’t Miss It – Register Today!


Take Positive Action Today. Invest just 1 day of your time to open your mind and eyes to infinite opportunities and rewards in both your personal and professional life.

To register, please kindly fill-up the registration form online.
Date 14 Jul 2017 (Fri)
Venue 100 Orchard Road, Concorde Hotel Singapore
Time 9.00am to 5.00pm

$588 (exclusive of GST)| $352.80 After PIC Grant of 40%
Inclusive of 2 coffee breaks, light refreshments and buffet lunch


Grace @ 6720 3333


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