9 Oct 2017 (Mon)
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Effective Business Writing Skills for Managers and Leaders
Master the Word Power to Influence, Develop Better Business Relationships and Lead Successful Teams

Course Information
  Date   9 Oct 2017 (Mon)
  Venue   100 Orchard Road, Hotel Concorde
  Time   9am to 5pm

$598 (Excluding GST)|
$358.80 After PIC Grant of 40%
Inclusive of 2 coffee breaks, light refreshments and buffet lunch

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Contact Ms Grace Zheng 6720 3333 or email: grace@aventisglobal.edu.sg

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"The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it..." Seth Godin

Business writing, like public speaking, ranks top on the fear list. Many professionals fear putting their thoughts and feelings into print. Yet, far too many people just throw words out on the assumption that those reading it will be able to make sense of out of it. If you are in a managerial position you cannot make this assumption as your whole business depends on the way you communicate your message. There is an old proverb that reminds us, "Words fly away; writing remains." What you put down on paper or communicate electronically may not fade away soon; those words may last far longer than you intended and may go much farther.

How to Write with Clarity, Quality and Decisiveness

The number one prerequisite for effective management is effective communication and writing is a critical part of it. Whether you are writing a quick e-mail or a 100-page report, as a manager, your writing is a reflection of you and your reader will make judgements accordingly. This result-oriented and high-impact workshop will provide you with everything you need to give your colleagues, customers, and other stakeholders the most information accurately and swiftly. This workshop will also teach you to express yourself as a serious professional by writing everything with clarity, quality and decisiveness.

Keys Takeaways: Essential Tips to Polish Your Business Writing Skills

In this is an action-oriented workshop, participants will be constantly challenged and checked to measure their ability to handle the various types of business writing

  • Speed write your draft with a three-point outline
  • Write persuasively to produce action
  • Learn the art of refusing gracefully
  • Write in response to complaints
  • Be able to deliver bad news without damaging relationships
  • Fine-tune your writing with clarity, economy and straightforwardness
  • Decide how to open and conclude documents
  • Organize your content logically
  • Strike the right tone to match the recipient
  • Learn to summarize accurately
Workshop Outline: What Would be Covered in this Popular and Result Oriented Workshop

Speed Writing

  • Know your readers
  • Understand your single purpose
  • Stop premature fussing: The 3 main points in a structure
  • Write your first draft: Time allocation for different sections
  • Keep the Judge from getting in your way
Persuasive Writing to Produce Action
  • Recognize the four types of readers
  • Establish common grounds: Understand the benefits
  • Know what you can accomplish: Tap the power of emotions with memorable words
  • Present your persuasive message using a problem/solution format
  • The Toulmin Model: Use the 3-Step approach to highlight the value of your argument
  • Anticipate objections: Identify opportunities with positive language
Dealing with Difficult Situations
  • Giving negative news without straining relationships
  • Responding to a dilemma
  • Turning negatives into positives
  • Saying 'No'
  • Responding to complaints
The Power of Words to Express
  • What does readable mean?
  • Convey meaning without ambiguity
  • Place words in a natural expected order: Keep the subject near the verb
  • Keep your writing lean and strong: Use fewer words
  • Use short words for bigger impact
  • Phrases to avoid
  • Confusion with noun and adjective piling
Meet the Industry Expert: Ms Sandra Daniel

Sandra Daniel holds a Master in Science (Training and Development) from University of Leicester (United Kingdom). She has been an adjunct tertiary lecturer and regional trainer since 2001. She is a specialist in areas of communication and speed reading.

As a trainer, Sandra has been designing, developing and delivering customized programs to various statutory boards, government-based organizations and private business enterprises. Some of organizations that have engaged her services are the Singapore Police Force, Singapore Prisons, Ministry of Home Affairs, Ministry of Defence, Singapore Armed Forces, Singapore General Hospital, Housing & Development Board, Land Transport Authority and Central Provident Funds Board.

Besides lecturing Sandra is also a courseware developer for speed reading from the following Universities:

  • TUM (Asia) German Institute of Technology
  • University of Glasgow
  • Singapore Institute of Technology
  • University of Liverpool
  • University of Manchester
  • University of Newcastle

To date, Sandra has published three books:

  • Impactful Academic Writing
  • Extremely Busy People‚Äôs Guide to Read faster, Memorize better and Think clearer
  • How to think critically with Sun Tzu Art of War Stratagems

Sandra also regularly contributes articles on management and learning to Straits Times Recruit.

Don't Miss It - Register Today!
Take Positive Action Today. Invest just 1 day of your time to open your mind and eyes to infinite opportunities and rewards in both your personal and professional life.
Date 9 Oct 2017 (Mon)
Venue Hotel Concorde, Orchard Road
Time 9.00am to 5.00pm
Fee $598 (Excluding GST)| $358.80 After PIC Grant of 40%
Inclusive of 2 coffee breaks, light refreshments and buffet lunch
Enquiries Please contact Ms Grace Zheng(65) 6720 3333 or
email: grace@aventisglobal.edu.sg
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