10
Dec 2019

Facebook Marketing & Advertising

Course Information

Start Date10 Dec 2019, Tuesday
End Date11 Dec 2019, Wednesday
Time9am - 5pm
Venue100 Orchard Road, Concorde Hotel Singapore 238840
Fee$990 (excluding GST) Inclusive of refreshments, lunch, and course materials
ContactRoshini | 6720 3333 | roshini@aventisglobal.com
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Course Schedule

25 & 26 Sep 2019 (Wed & Thu) Confirmed

10 & 11 Dec 2019 (Tue & Wed)

10 & 11 Mar 2020 (Tue & Wed)

(Click on the dates above to register online)

INTRODUCTION

Facebook is a key marketing platform for just about every business regardless of industry and sector. But the ever-changing Facebook algorithm can make it a challenge to connect organically with fans. That’s where Facebook marketing and advertising come in. With micro-targeting features that allow you to reach your exact target audience based on demographics, location, interests, and even behaviours. You can always get your message in front of the people who are most likely to want your products or services. That’s great for your budget, conversion rates, and return on investment. This intensive 2-day Facebook Marketing & Advertising course will equip participants with practical Facebook marketing and advertising strategies that can be applied to their job or business. The training covers the fundamentals of Facebook page management and take learners through the entire Facebook Marketing process: Ads creation, audience targeting, ad campaign management, conversion tracking, remarketing and A/B testing.

Course Highlights

In this course, participants will learn:

  • How to create and promote your Facebook page
  • Industry best practices in writing ad copy, designing ad creatives, and delivering promotions
  • How to create audiences on Facebook, segment, and target them effectively to produce a positive return on investment
  • How to deploy A/B testing strategies to track the performance of different ad versions and determine which one provides the best results related to their goals
  • How to set up a Facebook Ads campaign and much more
Course Objectives

By the end of this course, you will be able to:

  • Develop a Facebook marketing strategy and align it to their business objectives and KPIs
  • Create a Facebook Page and interpret Facebook Page insights reports
  • Understand Facebook advertising objectives, set up a Facebook ad campaign, define ad set variables (such as bids, budget, audience targeting), and create successful ad creatives
  • Set up a Facebook Pixel to measure, optimise, and build audiences for advertising campaigns
  • Create and define Core, Custom, and Lookalike audiences for better ad targeting
Target Audience
  • Professionals in Marketing and Media
  • Entrepreneurs, Solopreneurs
  • Individuals who are new to Facebook marketing and keen in learning how to launch a successful Facebook campaign
  • Consultants and Educators
Prerequisite

Basic computer knowledge is required. Participants are required to bring a laptop. Participants should have an existing Facebook account.

Course Outline
  • Introduction to Social Media
    • Overview of Social Media
    • 10 Benefits of using Social Media

 

  • Understanding the Buyer’s Journey
    • What is the Buyer’s Journey
    • The Importance of Buyer’s Journey

 

  • Define Target Audience Using Buyer Personas
    • Introduction to Buyer Personas
    • Creation of Buyer Personas

 

  • Facebook Page vs. Facebook Group
    • Introduction to Facebook Page
    • Introduction to Facebook Group

 

  • Facebook Page
    • Create a Facebook Page

 

  • Facebook Marketing Fundamentals
    • Introduction to different Facebook Ads tools
    • Facebook Ads Campaign Structure
    • Facebook Ad Types and Placements
    • Facebook Ads Policy

 

  • Understanding Key Advertising Metrics
    • Introduction to Key Facebook Advertising Metrics

 

  • Create Ads in Ads Manager
    • Set Up Ads Manager
    • Create a Facebook Ads Campaign
    • A/B Testing
    • Campaign Management
  • Facebook Business Page Promotions
    • Introduction to Page Promotions

 

  • Custom Audiences
    • Create a Custom Audience
    • Introduction to Custom Audience Sources
    • Introduction to Lookalike Audience
    • Create a Lookalike Audience

 

  • Facebook Pixel
    • Introduction to Facebook Pixel
    • Create a Facebook Pixel
    • Conversions and Audience Tracking

 

  • Formulate Facebook Marketing Strategy
    • Steps to Win at Facebook Marketing
    • Interpret Facebook Page insights reports
Social Media and Advertising Strategist: Gavin Choo

Gavin Choo is a seasoned digital marketing entrepreneur, ACTA certified trainer, and consultant. He is passionate about showing business owners and brand marketers how to get results when it comes to search and digital marketing campaigns. He has 6 certifications across Google and HubSpot topics – AdWords Fundamental, AdWords Search, Google Analytics Individual Qualification, HubSpot Inbound Marketing, HubSpot Email Marketing, and HubSpot Content Marketing.

Gavin has founded several digital agencies and has worked in the industry for more than 10 years in various roles such as sales, marketing, and business development. He is highly motivated, warm, and genuinely wants to see his clients realise their growth opportunities online. Disruptive Digital, a full-service digital agency he co-founded, utilises a unique blend of strategy, creative, and technology, and data to help clients drive growth and competitive advantage.

 

Testimonials

“Gavin is a smart, objective oriented digital marketing trainer who can help companies and people achieve their full potential with his knowledge and insights”
Toh Xuhua, Athel Corporate Advisory

“A very helpful course to start running AdWords campaigns on your own as the practical aspects are covered. Very Straightforward!”
Angie Soo, Camford International College