11
Feb 2020

Design Thinking for Creative Problem Solving & Strategic Innovation Masterclass

Course Information

Start Date11 Feb 2020, Tuesday
End Date11 Feb 2020, Tuesday
Time09:00 am to 05:00 pm
Venue100 Orchard Road, Concorde Hotel Singapore
Fee$680 (Excluding GST) Inclusive of lunch, light refreshments and course materials
Contact6720 3333 (Ms Rina) training@aventisglobal.com
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INTRODUCTION

A Highly Effective Problem-solving Technique That Unlock Infinite Creative Business Solutions To Your Everyday Challenges

What is Design Thinking and Why Is It So Popular?

Design Thinking is a method developed by IDEO, a Global Consultancy based in Palo Alto, California. Design Thinking is an iterative user-centric process that seeks to understand the user, challenge traditional assumptions, and redefine problems in an attempt to identify alternative strategies and solutions. Design Thinking provides a solution-based approach to solving problem through emotive lenses and sensitive feelers.

Design Thinking: Integrating Innovation, Creative Thinking & Total Customer Experience

Technology disruption and Digital Transformation has dramatically changed the way organizations evolve. Some of the world’s leading brands, such as Apple, Google, Tesla, Alibaba Samsung and GE, have rapidly adopted the Design Thinking approach, integrating creative problem solving, technology adoption and future proofing to propel their business forward.  Design Thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT. The key aim of Design Thinking is to provide a tried and tested systematic approach to transform you and your organization’s ways in approaching business issues and coming up with innovative strategies that are both workable and productive.

A 1-day workshop on how to solve problems and challenges through design thinking

Whilst design thinking can bring about creative solutions to complex business problems, design thinkers constantly run headlong into challenges in bureaucratic and entrenched business cultures. In this highly practical masterclass, you will learn how successful companies and business leaders adopt the Design Thinking approach to re-think how they approach planning and execution. For example, Design Thinking allows for the re-perceiving of existing practices like benchmarking and instead refocuses the process on uncovering insights rather than solely for comparisons

Key Takeaways: Gain Practical Solutions to Overcome Business Challenges Instantly

Learn practical tools and techniques on how to implement Design Thinking to your organization

  • Create awareness of the main features, principles and methodologies of Design Thinking as an approach for innovation and work improvement.
  • Generate awareness of the benefits that Design Thinking will bring to client’s organisation
  • Understand the key procedures or tools involved in Design Thinking, with hands-on learning experience, for innovative application and for identifying new opportunities.
  • Apply Design Thinking and its methodologies to participants’ work processes
Who should attend?

This Masterclass is ideal for

  • Decision makers from any industry who want to improve their organization’s capacity to formulate and implement innovative strategies, as well as for entrepreneurs and startup business leaders launching new offerings.
  • Executives or Senior officers seeking tools and techniques for maximizing innovation and entrepreneurship within a business environment
  • Professionals involve in business development, consulting, business strategy, marketing and sales seeking tools and frameworks to capture and deliver on those ideas
Methodology:

Through combining up-to-date management theory, together with practical realities of management using Case Studies, Video, Hands-on Practice. Role-Play, and teambuilding activities

Raving Testimonials

“Many helpful tools, having filled in examples of tools for example the Empathy Map and User Process Experience”

Senior Director, Government Agency

 

“Interactive activities with lots of discussion, conceptualisation, prototypying and generation of ideas.”

Senior Manager, Media MNC

 

“Trainer was engaging, clarified doubts and very knowledgeable”

Vice President, International Investment Bank

Mark Stuart, MIT Certified Design Thinking & Innovation Trainer

A Certified Design Training Expert, Mark has trained over 140 organisations and over 2500 people across MNCs, Government and SMEs. He has over 15 years of international management and investment banking experience in the UK, Australia and Asia for Morgan Stanley, Schroders, Goldman Sachs, Abbey National and Salomon Brothers.  Mark has also taught DISC Train-the-Trainer programmes.

Mark has led large award-winning international teams across 3 continents. This exposure has allowed him to see first-hand what works and what doesn’t in a multicultural workplace.   His experience leading rapid growth and extensive change gave him invaluable experience in building teams and increasing employee engagement.  Mark’s training methods are highly interactive and focus on strategies and personal goals that can be implemented in the workplace immediately, delivering instant return on investment. Mark graduated from the University of Surrey with a Bachelor of Science in Business Economics and Computing. In his free time, he enjoys sailing, travelling and current affairs. He is also a Professional member of the prestigious Asia Professional Speakers – Singapore and the Singapore Human Resources Institute.

 

Watch Video: https://www.youtube.com/watch?v=eDUAIC0xaU4

 

Professional Member of Asia Professional Speakers – Singapore

Group Representative – British Chamber of Commerce Singapore, Entrepreneur & Small Business Committee

Committee Member – Finance & Insurance Focus Group, Singapore Human Resources Institute (SHRI) 

Workshop Outline

Icebreaker
A fun icebreaker to get to know participants

Innovation and Creativity

  • What is Innovation? A look at the 4 types of Innovation
  • Impact of innovation on business
  • Case studies in Innovation

Intro to Design Thinking

  • The value of Design Thinking for organisations
  • Why is there a sudden need for design thinking?
  • Three innovation challenges: Viability, Desirability, Feasibility
  • The Design Thinking Framework

 

Applying the Design Thinking Framework to A Challenge Statement
Participants will solve a Challenge Statement.

  • Design Thinking Stage 1 – Empathise: Who are your end users? What are their unmet needs and pain points? 
  • Design Thinking Stage 2 – Define: Define your user requirements
  • Design Thinking Stage 3 – Ideate: Brainstorm and ideate ideas to solve the identified problem.
    • Complete business model template to ensure validation of selected ideas.
  • Design Thinking Stage 4 – Prototype: Build/sketch out a visual representation of the selected ideas in more detail
    • Participants will present their ideas on possible solutions for the Challenge Statement identified.
  • Design Thinking Stage 5 – Test: Establish how you can test these ideas on your client base

Presentation of Solutions to Class
Participants will present their solutions and how they address the Challenge Statement to the rest of the class. Other participants will give their feedback

What’s Next After Design Thinking? Implementation and Encouraging an Innovative Culture
Trainer will summarise key learnings and how to move forward from ideas to implementation.

  • Moving from idea to implementation
  • Common challenges faced when using design thinking
  • How to ensure your ideas have the best chance for adoption
  • Q&A